{"id":938,"date":"2022-10-20T19:34:00","date_gmt":"2022-10-20T19:34:00","guid":{"rendered":"https:\/\/dlmconversion.com\/creating-an-effective-customer-journey-roadmap\/"},"modified":"2022-10-20T19:34:00","modified_gmt":"2022-10-20T19:34:00","slug":"creating-an-effective-customer-journey-roadmap","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/creating-an-effective-customer-journey-roadmap\/","title":{"rendered":"Creating an Effective Customer Journey Roadmap"},"content":{"rendered":"\n

Marketing medical services and treatments requires a good general understanding of who your ideal or most common patient is and taking them on a journey that allows them to discover the benefits of your practice over their alternatives. This means marking checkpoints, destinations, and understanding how people want to pace their trip through your brand and marketing materials. So where to start? How do you know who you\u2019re hoping to join you on the journey? With a medical marketing partner like DLM, we\u2019ll help you answer those questions and grow your practice.<\/p>\n\n\n\n

<\/a>Understand the Customer Journey<\/h2>\n\n\n\n

The first rule you should come to grips with is that customer journeys are not linear. They don\u2019t all enter at the same point, follow the exact same steps, and come to the same conclusion. They also certainly don\u2019t follow a predetermined timeline, especially when it comes to elective medical procedures. Therefore, your journey roadmap for your ideal patients must be flexible and consistent whether a patient first interacts with your website or with a front desk worker who answers their phone call.<\/p>\n\n\n\n

With the myriad entry points to your practice thanks to digital tools, you need a robust tracking system to consolidate your disparate information into a single place where your team can act on it. DLM\u2019s Insight<\/a> tool was built to be fully customizable for your ambitions with an enterprise-level technology stack that keeps everything in one place.<\/p>\n\n\n\n

<\/a>Establish Clear Goals (More Than One)<\/h2>\n\n\n\n

Just as there are multiple on-ramps for people to start a journey with your practice, there should be multiple off-ramps that satisfy certain goals for your practice. Obviously converting leads into paying patients will be a key goal for most physicians, but there are other ways people might gain or share value through your efforts, making them more likely to refer or return when they ultimately make a decision.<\/p>\n\n\n\n

For example, an off-ramp might exist at the end of a drip campaign of say, 5 introductory emails. If the person hasn\u2019t opened or clicked on any of them, the final email could be an invitation for a free consultation or other offer to help entice them to make a definite step. Otherwise, you\u2019ll know that the lead is likely not interested and you could take steps to archive their information so you don\u2019t continue muddying your efforts with people who don\u2019t take action.<\/p>\n\n\n\n

<\/a>Solicit Feedback<\/h2>\n\n\n\n

Understanding your customers\u2019 unique journeys means understanding both what they enjoyed and disliked about the process from start to finish. Identify the most common obstacles or pain points and remove them so people who follow a similar path don\u2019t encounter them. This might be anything from a broken hyperlink on a web page<\/a> to a lack or video content that would have meant a lot for a specific person\u2019s decision making.<\/p>\n\n\n\n

<\/a>Review and Iterate Touchpoints<\/h2>\n\n\n\n

As you hear feedback and gain insight into what paths, marketing efforts, and procedures are making the biggest difference for your practice, don\u2019t be afraid to go back to the drawing board a little. Re-emphasize the commitment to the things that are working well and decide how to address those that aren\u2019t.<\/p>\n\n\n\n

In an ever-advancing digital marketing world, the trends of last year may not carry through as people\u2019s preferences change and novel campaigns generate more attention. By reviewing your materials and strategy regularly, you can reflect on whether they need to be updated to match the times or stick with what you have to save the effort of creating new journeys.<\/p>\n\n\n\n

<\/a>Translate the Journey For Everyone<\/h2>\n\n\n\n

Finally, patients don\u2019t make the journey on their own \u2013 they have the help of your front office staff, website materials, and marketing channels to inform them on the way and encourage them to choose your practice. This means everyone who contributes to a touchpoint on the customer journey needs to know where that person might have come from and where they need to go. This means that everyone from creative asset development to website hosts should understand how their contribution creates value for the practice. As the leader, it\u2019s your job to ensure this overarching strategy is correctly communicated in the way each team will understand best.<\/p>\n\n\n\n

<\/a>Full-Journey Digital Marketing Services by DLM<\/h2>\n\n\n\n

As a medical practice, you aren\u2019t fixated on the trends, emerging technologies, or best practices of today\u2019s marketing, but rightly on the medical techniques that provide the best results. With us as your healthcare marketing partner, you\u2019ll save valuable time and effort outsourcing the day-to-day tasks of your efforts while maintaining a key role in strategy for what works best for your ideal patients. Learn how our technology and specially-designed software can put your team on the same page and leverage automations to give you a scalable marketing ROI. Call or contact us online<\/a> to start a conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing medical services and treatments requires a good general understanding of who your ideal or most common patient is and taking them on a…<\/p>\n","protected":false},"author":2,"featured_media":939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roi","entry"],"acf":[],"yoast_head":"\nCreating an Effective Customer Journey Roadmap - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"Marketing medical services and treatments requires a good general understanding of who your ideal or most common patient is and taking them on a journey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlmconversion.com\/blog\/creating-an-effective-customer-journey-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating an Effective Customer Journey Roadmap - 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