{"id":867,"date":"2022-08-31T16:09:00","date_gmt":"2022-08-31T16:09:00","guid":{"rendered":"https:\/\/dlmconversion.com\/should-you-optimize-your-web-content-for-humans-or-robots\/"},"modified":"2023-03-02T18:37:57","modified_gmt":"2023-03-02T18:37:57","slug":"should-you-optimize-your-web-content-for-humans-or-robots","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/should-you-optimize-your-web-content-for-humans-or-robots\/","title":{"rendered":"Should You Optimize Your Web Content For Humans or Robots?"},"content":{"rendered":"\n<p >It\u2019s no secret that the internet is literally crawling with automated bots that do everything from categorize your site content to collect information about flights and hotel rates, which means they\u2019re an important factor in your <a href=\"https:\/\/dlmconversion.com\/marketing-services\/seo\/\">SEO strategy<\/a>. And bots don\u2019t \u201cread\u201d websites the way real people do, which means creating content that works well for them probably isn\u2019t what comes naturally to most content creators.<\/p>\n\n\n\n<p >If you want your medical practice\u2019s site to perform well, it needs to be optimized for both humans and bots, which we\u2019ll explain in this post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-write-for-robots\"><a href=\"#how-to-write-for-robots\" class=\"heading-link\" id=\"quick-how-to-write-for-robots\"><\/a>How to Write for Robots<\/h2>\n\n\n\n<p >Bots scan web pages through the back end, meaning they see parts of the code that people rarely look at, including things like structured content, which is code that tells a robot crawler that something specific is here that it should use in a certain way. All this is to say your site needs to be technically optimized first before thinking about how to write content that also makes things easy for bots to understand.<\/p>\n\n\n\n<p >Primarily what you\u2019ll need to think about is the purpose of each page and what you want, for example, Google to know about. This largely is done through using specific keywords several times per page. If your practice performs a specific procedure, it\u2019s important to use the procedure name and other terms people use for it, such as \u201crhinoplasty\u201d and \u201cnose job.\u201d<\/p>\n\n\n\n<p >Both bots and humans understand that headers are used to introduce new sections of content, and different levels of header (heading 1, 2, 3, etc.) go further to say which topics are sub-topics that relate to the main idea. This enables bots to display paragraphs of text immediately at the top of a Google search page, such as for \u201cBotox in Sacramento, CA,\u201d when the header matches the search term closely.<\/p>\n\n\n\n<p >Finally, keeping things interesting by having multiple types of media on your pages signals to bots that there\u2019s valuable information on your page as opposed to a solid block of plain text. This is also beneficial for people, as having visuals like photos or infographics engages readers and makes it more likely they\u2019ll stick around on your site for longer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-write-for-people\"><a href=\"#how-to-write-for-people\" class=\"heading-link\" id=\"quick-how-to-write-for-people\"><\/a>How to Write for People<\/h2>\n\n\n\n<p >This may seem like a no-brainer, but there are common things people get wrong when writing content that makes it harder to read, and therefore less likely to drive new patients to the practice.<\/p>\n\n\n\n<p >The average person isn\u2019t searching for academic text when browsing the web, so keeping your language simple and readable is key to drawing people in. Our writers are able to check what level of complexity their language is and optimize it for the average person looking for aesthetics or other procedures.<\/p>\n\n\n\n<p >Making things readable also means making your writing clear and to the point. Using active voice, colorful verbs, and avoiding cliches are three ways to tighten up your writing and make it easier for people to digest.<\/p>\n\n\n\n<p >Finally, many people will spot spelling mistakes and grammatical errors from a mile away, which can do irreparable damage of your practice\u2019s reputation in their minds. Go beyond spell check and really read through content before posting it to make sure it makes sense and doesn\u2019t contain typos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"content-developers-for-medical-practices\"><a href=\"#content-developers-for-medical-practices\" class=\"heading-link\" id=\"quick-content-developers-for-medical-practices\"><\/a>Content Developers for Medical Practices<\/h2>\n\n\n\n<p >If you want to optimize your site, you\u2019ve got to consider both the bots and the real people coming to your site every day. Our writing staff at DLM can take care of your regular content updates to help your site attract and retain visitors and drive new leads to your practice. Call or <a href=\"https:\/\/dlmconversion.com\/contact-us\">contact DLM online<\/a> today to learn more about our services and your website\u2019s potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that the internet is literally crawling with automated bots that do everything from categorize your site content to collect information about&#8230;<\/p>\n","protected":false},"author":2,"featured_media":868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should You Optimize Your Web Content For Humans or Robots? - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"It\u2019s no secret that the internet is literally crawling with automated bots that do everything from categorize your site content to collect information\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlmconversion.com\/blog\/should-you-optimize-your-web-content-for-humans-or-robots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Optimize Your Web Content For Humans or Robots? 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