{"id":764,"date":"2022-04-19T08:47:00","date_gmt":"2022-04-19T08:47:00","guid":{"rendered":"https:\/\/dlmconversion.com\/how-to-run-a-medical-practice-online-store\/"},"modified":"2022-04-19T08:47:00","modified_gmt":"2022-04-19T08:47:00","slug":"how-to-run-a-medical-practice-online-store","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/how-to-run-a-medical-practice-online-store\/","title":{"rendered":"How To Run A Medical Practice Online Store"},"content":{"rendered":"\n<p >With the advent of simple plugins and services like Shopify, WooCommerce, SquareSpace, and other online marketplace options, it\u2019s easier than ever to open a store and start selling proprietary or prescription-grade products on your medical practice\u2019s website. However, when you\u2019re looking into opening your own digital storefront, there are rules to follow and legal hurdles to clear to make sure you\u2019re expanding your services in the right way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-a-terms-of-service\"><a href=\"#create-a-terms-of-service\" class=\"heading-link\" id=\"quick-create-a-terms-of-service\"><\/a>Create A Terms of Service<\/h2>\n\n\n\n<p >The first step as you build out your product offerings should be formulating a Terms of Service agreement that you and your customers will agree to prior to them purchasing from your store. This document essentially collects the buyer\u2019s consent to the way you do business, including opting in to email confirmation and order updates, as well as any marketing efforts you may launch once collecting their personal information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"protect-your-customers-data\"><a href=\"#protect-your-customers-data\" class=\"heading-link\" id=\"quick-protect-your-customers-data\"><\/a>Protect Your Customer\u2019s Data<\/h2>\n\n\n\n<p >As a trusted medical professional, your online customers deserve the same consideration of privacy as your patients. This means that transactions, credit card information, personal identifiers, and any other information you collect for the operation of your store needs to be stored securely and use secure transfer protocols, such as through SSL-encrypted third-party applications like PayPal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-trust-with-committed-policies\"><a href=\"#create-trust-with-committed-policies\" class=\"heading-link\" id=\"quick-create-trust-with-committed-policies\"><\/a>Create Trust With Committed Policies<\/h2>\n\n\n\n<p >Online stores are convenient, but they also introduce room for error that can lead to unhappy or simply confused customers. You can build trust with return, cancellation, and exchange policies explicitly stated on your store\u2019s website that patients tacitly agree to when signing your terms of service. This ensures they have confidence that you\u2019ll stand behind your products\u2014and their customer experience\u2014and they won\u2019t be left in the dark from first click to the product\u2019s arrival.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"put-prescription-drugs-behind-a-digital-gateway\"><a href=\"#put-prescription-drugs-behind-a-digital-gateway\" class=\"heading-link\" id=\"quick-put-prescription-drugs-behind-a-digital-gateway\"><\/a>Put Prescription Drugs Behind a Digital Gateway<\/h2>\n\n\n\n<p >There are some things that are illegal to sell online without the proper licensing or customer verification, including alcohol and prescription-strength medication. As a medical practitioner, you may see this as an obvious way to grow and offer proven formulas for your online customers, but you have to tread lightly. You\u2019ll need to verify the legitimacy of the pharmacy your customers want to work with and may need to schedule an appointment to make the transaction legal.<\/p>\n\n\n\n<p >Fortunately, with the proliferation of telemedicine services, many such appointments can be made virtually, expanding your reach to people who may even be out of state but who are interested in what you\u2019re selling. All this to say, if any of your products require a prescription, they should not be freely available online to anyone with an account and a credit card. Look for a way to prevent non-verified users from accessing prescriptions you haven\u2019t written for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"keep-thorough-records\"><a href=\"#keep-thorough-records\" class=\"heading-link\" id=\"quick-keep-thorough-records\"><\/a>Keep Thorough Records<\/h2>\n\n\n\n<p >Most online e-commerce providers utilize databases or CRMs to manage your store\u2019s data and transactions, but ensure you keep everything you need to protect both your practice and your customers from legal action. Your record-keeping policies should be enumerated in your terms of service so you can say a customer agreed that transactions will be linked with certain personal information for future reference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-a-compliant-privacy-policy\"><a href=\"#create-a-compliant-privacy-policy\" class=\"heading-link\" id=\"quick-create-a-compliant-privacy-policy\"><\/a>Create a Compliant Privacy Policy<\/h2>\n\n\n\n<p >With varying states, notably California, requiring different privacy measures to protect their citizens, your privacy policy needs to be more than just a statement saying you\u2019re protecting customers\u2019 data. This is where you may want to consult with legal counsel to draft a privacy policy both in language and practice to ensure you won\u2019t be at fault for a complaint brought up by a former customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"start-your-medical-practice-online-store\"><a href=\"#start-your-medical-practice-online-store\" class=\"heading-link\" id=\"quick-start-your-medical-practice-online-store\"><\/a>Start Your Medical Practice Online Store<\/h2>\n\n\n\n<p >If you\u2019re looking for experts to handle not just the behind-the-scenes and legal aspects of your new online medical marketplace, talk to the medical marketing experts at DLM. Our <a href=\"https:\/\/dlmconversion.com\/marketing-services\/website-design\/\">designers<\/a> and developers have the knowledge and artistry to create great-looking and high-performing online stores that can expand your reach and keep former patients engaged. To learn more about how we can enhance your digital presence, don\u2019t hesitate to <a href=\"https:\/\/dlmconversion.com\/contact-us\">contact our team online<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the advent of simple plugins and services like Shopify, WooCommerce, SquareSpace, and other online marketplace options, it\u2019s easier than ever to open a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-stores","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Run A Medical Practice Online Store - 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