{"id":751,"date":"2022-02-25T18:03:00","date_gmt":"2022-02-25T18:03:00","guid":{"rendered":"https:\/\/dlmconversion.com\/this-one-simple-oversight-might-be-killing-your-seo\/"},"modified":"2023-03-02T18:38:52","modified_gmt":"2023-03-02T18:38:52","slug":"this-one-simple-oversight-might-be-killing-your-seo","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/this-one-simple-oversight-might-be-killing-your-seo\/","title":{"rendered":"This One Simple Oversight Might be Killing Your SEO"},"content":{"rendered":"\n

Your website is set to rule the interweb, gain top rankings, and convert in the high 90s\u2013 at least! Or that\u2019s how it feels, because you worked for months on an up-to-date responsive design. Your brand story is front and center and the smiling faces of your team are sprinkled throughout the website after your professional photoshoot. There isn\u2019t a stock image in sight! You have everything you need to dominate the digital space\u2013 or so you think. <\/p>\n\n\n\n

<\/a>What is SEO?<\/h2>\n\n\n\n

If you\u2019ve spent any meaningful amount of time online you\u2019ve surely heard of SEO or search engine optimization. But you may not know what SEO means<\/a>. This concept is the language by which browsers communicate with and analyze your website and all those it\u2019s competing with. If your website is your college chemistry final, SEO is the rubric. <\/p>\n\n\n\n

<\/a>Why is SEO Important?<\/h2>\n\n\n\n

While Yahoo<\/a>, YouTube<\/a>, and Bing<\/a> are some of the biggest search engines in the world, everyone knows that Google is king. This puts a lot of authority behind Google\u2019s algorithm (or Google\u2019s rubric). You can have the best site in the world but if you aren\u2019t discoverable, there will be no one looking at your beautiful team photos.<\/p>\n\n\n\n

<\/a>A Common Oversight in SEO<\/h2>\n\n\n\n

Best search engine optimization practices take many forms but a major red flag to Google\u2019s algorithm is often ignored: Plagiarism. It seems simple enough, right? Don\u2019t copy. Be original. But in a time with more written content to consume than ever before, people (and artificial intelligence) are doing whatever they can to get ahead. <\/p>\n\n\n\n

Consumers and Computers recognize what works. When Kenny down the street is going viral and likes, follows, and shares speak for themselves\u2013 it\u2019s natural to try to mimic success. Additionally, \u201cwww\u201d may as well stand for, \u201cwild wild west\u201d because protecting intellectual property is a tough game. <\/p>\n\n\n\n

<\/a>Why Plagiarism Negatively Affects SEO <\/h2>\n\n\n\n

According to Google, its mission is to \u201corganize the world\u2019s information and make it universally accessible and useful.<\/a>\u201d Their purpose is to provide the most relevant content possible. When the algorithm\u2019s site review finds pages chalked full of text already found across the web it\u2019s going to see your site as repetitive, unoriginal, and label it as duplicate content, resulting in plummeting search rankings.<\/p>\n\n\n\n

The bottom line is: Google is smart and plagiarism messes with its bottom line. It knows what it\u2019s doing and it\u2019s impossible to hide behind a page of copied content. <\/p>\n\n\n\n

<\/a>How to Avoid Plagiarism and Plummeting SEO<\/h2>\n\n\n\n

Your site can\u2019t perform without content. But you don\u2019t have time to write an entire site from scratch yourself or an industry hot take blog every month. It\u2019s very normal to work with freelance writers, marketing companies, and influencers to generate relevant content for your audience. But how do we ensure their content is original?<\/p>\n\n\n\n

Here are some ways to proactively avoid duplicate content:<\/p>\n\n\n\n