{"id":727,"date":"2022-02-12T14:46:00","date_gmt":"2022-02-12T14:46:00","guid":{"rendered":"https:\/\/dlmconversion.com\/is-the-only-goal-to-be-1-for-a-keyword\/"},"modified":"2023-03-02T18:39:17","modified_gmt":"2023-03-02T18:39:17","slug":"is-the-only-goal-to-be-1-for-a-keyword","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/is-the-only-goal-to-be-1-for-a-keyword\/","title":{"rendered":"Is The Only Goal To Be #1 For A Keyword?"},"content":{"rendered":"\n<p >It\u2019s the gold standard in <a href=\"https:\/\/dlmconversion.com\/seo\/\">SEO<\/a>: ranking in the top spot in Google search results. Statistics say over a quarter of all clicks in Google searches come from the number one ranking. This statistic quickly falls off to only 8% by the fourth result, meaning landing in the top three is your website\u2019s best chance to generate leads for your pages and posts.<\/p>\n\n\n\n<p >But with hugely competitive keywords with the largest, most authoritative websites dominating the rankings for most keywords, is there any benefit to not being number one? Is there a broader strategy that can help your site regardless of where it ranks? We think there is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-to-rank-number-one-in-google\"><a href=\"#how-to-rank-number-one-in-google\" class=\"heading-link\" id=\"quick-how-to-rank-number-one-in-google\"><\/a>How to Rank Number One in Google<\/h2>\n\n\n\n<p >Your website is made of dozens if not hundreds of pages and blog posts, each with their own unique purpose and structure. Let\u2019s take a standard medical procedure page as an example. The point of the page is to both describe a specific procedure and encourage people to learn more, perhaps with a consultation or appointment in the office.<\/p>\n\n\n\n<p >This page will naturally have many keywords, most importantly the procedure\u2019s name and other qualifying terms such as your city, state, and physician\u2019s name. All of these could be keywords, but you\u2019re likely focused on the procedure name itself. The best way to rank in the top spot for your procedure is to have quality content throughout your site that \u2014 and this is the key \u2014 answers people\u2019s questions and provides a good user experience.<\/p>\n\n\n\n<p >If you\u2019ve got great content that\u2019s well-organized and addresses the key needs of people you want coming to your site, over time your rankings will naturally go up as Google rewards your pages for their good metrics and clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"when-ranking-highly-doesnt-matter\"><a href=\"#when-ranking-highly-doesnt-matter\" class=\"heading-link\" id=\"quick-when-ranking-highly-doesnt-matter\"><\/a>When Ranking Highly Doesn\u2019t Matter<\/h2>\n\n\n\n<p >Believe it or not, sometimes being number one isn\u2019t the end-all-be-all solution to driving relevant people to your page. This is especially relevant when talking about how influential websites, like Wikipedia, claim the top spot or two for generic search terms like \u201cplastic surgery\u201d and are extremely hard to beat with your practice\u2019s website.<\/p>\n\n\n\n<p >In these scenarios, the best strategy is to rank for more specific keywords that fewer websites are using. These so-called long-tail keywords don\u2019t have nearly the number of people searching for them, but those that do are often more selective about which site they want to click on, frequently clicking on lower-ranking pages that promise to provide for their specific needs.<\/p>\n\n\n\n<p >And keep in mind that even if you\u2019re not raking in the 25% of clicks the top spot statistically achieves, you can still get traffic from being third or even fourth, which, if you have good content, can slowly build your influence and take you higher and higher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-wide-influence-of-your-content\"><a href=\"#the-wide-influence-of-your-content\" class=\"heading-link\" id=\"quick-the-wide-influence-of-your-content\"><\/a>The Wide Influence of Your Content<\/h2>\n\n\n\n<p >Some SEO influencers will advise you to always and only focus on a single keyword for each page on your website. While that\u2019s a way to get a laser focus on what you think matters most, that doesn\u2019t mean that the only keywords people type into Google to find your site are the ones you\u2019ve picked out. In reality, they\u2019ll come from a wide range of terms you use on your page, everything from \u201cboard-certified\u201d to \u201cnear me.\u201d<\/p>\n\n\n\n<p >We take a balanced approach between single-keyword SEO and a broader strategy. This includes identifying additional keywords that may not be your top priority but can nevertheless draw qualified leads to your site that are closer to making a decision about their medical care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"contact-us-today\"><a href=\"#contact-us-today\" class=\"heading-link\" id=\"quick-contact-us-today\"><\/a>Contact Us Today<\/h2>\n\n\n\n<p >Ranking highly is a great way to draw traffic, but not all traffic is meaningful traffic when it comes to leads who end up making a purchase at your practice. With DLM\u2019s SEO content strategy, we create and optimize content that meets readers where they are and answers their questions in an efficient and easy-to-read way. To learn more about our SEO or <a href=\"https:\/\/dlmconversion.com\/our-services\/\">other services<\/a> that can help move your site up in Google rankings, call our office or <a href=\"https:\/\/dlmconversion.com\/contact-us\">contact us online<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the gold standard in SEO: ranking in the top spot in Google search results. Statistics say over a quarter of all clicks in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is The Only Goal To Be #1 For A Keyword? - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"It\u2019s the gold standard in SEO: ranking in the top spot in Google search results. 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