{"id":708,"date":"2021-11-22T09:00:00","date_gmt":"2021-11-22T09:00:00","guid":{"rendered":"https:\/\/dlmconversion.com\/seo-what-it-is-and-why-its-important\/"},"modified":"2023-03-02T18:39:56","modified_gmt":"2023-03-02T18:39:56","slug":"seo-what-it-is-and-why-its-important","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/seo-what-it-is-and-why-its-important\/","title":{"rendered":"SEO: What It Is And Why It\u2019s Important"},"content":{"rendered":"\n

If you\u2019re in the business world, there\u2019s almost no excuse to not have an online presence. For healthcare providers, this means at the very least having a website where potential patients can read about your practice, discover the treatments you offer, and having a way to contact you online or by phone.<\/p>\n\n\n\n

But websites add little value to the practice if they never show up in search engine results, where patients are going to look for providers in their area or specialists for their specific concern. With as much competition in the digital space as there is today, it\u2019s no longer competitive to simply \u201cpost and pray\u201d that people will find your web content. It needs to be optimized if it has a chance to show up in search results for relevant users.<\/p>\n\n\n\n

Getting your website in front of the eyes of well-qualified potential customers is what SEO is all about.<\/p>\n\n\n\n

<\/a>What is SEO?<\/h2>\n\n\n\n

SEO stands for Search Engine Optimization. It\u2019s the method by which digital marketing professionals seek to enhance both individual pages and the website overall to help increase both the quantity of web traffic to the site as well as the quality of those leads.<\/p>\n\n\n\n

With the development of complex algorithms that take certain keywords, phrases, questions, and even location data into every search made, it\u2019s become increasingly complex to get your page to rank in the first few search results in Google (this is true for other search engines, but we\u2019ll refer to them collectively as Google). These algorithms change constantly \u2014 Google\u2019s algorithm is thought to update as many as 8 times a year \u2014 which means to stay up to date with the best practices for SEO requires constant vigilance and training. That\u2019s why it\u2019s important to partner with someone who can dedicate their time and thoughts to how to make each page of a website the best it can be.<\/p>\n\n\n\n

<\/a>Overview of SEO Best Practices<\/h2>\n\n\n\n

To succeed in the search engine marketplace, you must tailor your content to both the search engine\u2019s algorithm and the human reader. On one side of this coin you have the technical aspects of a website: its structure, coding, and speed. On the other, you have the person\u2019s experience on your website: design, quality of content, usefulness for their query.<\/p>\n\n\n\n

There are too many rules of thumb to list every best practice when it comes to optimizing websites, but here are a few:<\/p>\n\n\n\n