{"id":634,"date":"2020-03-10T20:49:58","date_gmt":"2020-03-10T20:49:58","guid":{"rendered":"https:\/\/dlmconversion.com\/how-to-use-digital-advertising-the-smart-way\/"},"modified":"2023-03-02T18:47:23","modified_gmt":"2023-03-02T18:47:23","slug":"how-to-use-digital-advertising-the-smart-way","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/","title":{"rendered":"How to Use Digital Advertising, The Smart Way"},"content":{"rendered":"\n<p >Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their way to avoid online ads. They found that most people online avoid ads because they find them annoying or intrusive, the ads disrupt what they are doing, or they create security concerns.<\/p>\n\n\n\n<p >When it comes to ads, some are received better than others. HubSpot conducted some of their own research on this topic, and found that email newsletters and sponsored LinkedIn posts were the best received out of all other forms of ads. They found that email newsletters are less pushy, in that people can choose to unsubscribe whenever they desire. Sponsored Linkedn ads are not disruptive, and don\u2019t bother you with asking you to buy anything.<\/p>\n\n\n\n<p >This research can teach businesses that consumers are looking for certain things in ads. Some tips for using digital advertising smartly include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focusing on social advertising, like the well-received ads discussed above.<\/li>\n\n\n\n<li>Adding value to your ads. Make sure that your ad\u2019s information is useful to the audience and not just pushing them to purchase something.<\/li>\n\n\n\n<li>Target smartly. Be sure to target audiences in a way that will add value to their lives. For example, by setting up ads on Facebook to only appear to users who would be interested in them, you are more likely to get clicks.<\/li>\n<\/ul>\n\n\n\n<p >Making sure that you are reaching the right audience at the right time and place are major factors in successful advertising. Following these tips can help in using digital advertising, the smart way!<\/p>\n\n\n\n<p >Source:&nbsp;http:\/\/bit.ly\/2fvOhdq<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"dont-miss-out-on-revenue-with-social-media\"><a href=\"#dont-miss-out-on-revenue-with-social-media\" class=\"heading-link\" id=\"quick-dont-miss-out-on-revenue-with-social-media\"><\/a>Don\u2019t miss out on revenue with social media<\/h1>\n\n\n\n<p >If you are not getting new patients from&nbsp;<a href=\"https:\/\/dlmconversion.com\/social-media-marketing\/\">social media<\/a>, you are missing a huge opportunity. Our clients experience real gains in bottom line revenue from targeted social media campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their way to avoid&#8230;<\/p>\n","protected":false},"author":2,"featured_media":635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Digital Advertising, The Smart Way - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Digital Advertising, The Smart Way - Digital Limelight Media\" \/>\n<meta property=\"og:description\" content=\"Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Limelight Media\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-10T20:49:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-02T18:47:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DLM Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DLM Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\"},\"author\":{\"name\":\"DLM Admin\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0\"},\"headline\":\"How to Use Digital Advertising, The Smart Way\",\"datePublished\":\"2020-03-10T20:49:58+00:00\",\"dateModified\":\"2023-03-02T18:47:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\"},\"wordCount\":320,\"publisher\":{\"@id\":\"https:\/\/dlmconversion.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\",\"url\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\",\"name\":\"How to Use Digital Advertising, The Smart Way - Digital Limelight Media\",\"isPartOf\":{\"@id\":\"https:\/\/dlmconversion.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg\",\"datePublished\":\"2020-03-10T20:49:58+00:00\",\"dateModified\":\"2023-03-02T18:47:23+00:00\",\"description\":\"Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their\",\"breadcrumb\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage\",\"url\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg\",\"contentUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg\",\"width\":2000,\"height\":2500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlmconversion.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Digital Advertising, The Smart Way\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlmconversion.com\/#website\",\"url\":\"https:\/\/dlmconversion.com\/\",\"name\":\"Digital Limelight Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dlmconversion.com\/#organization\"},\"alternateName\":\"DLM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlmconversion.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dlmconversion.com\/#organization\",\"name\":\"Digital Limelight Media\",\"alternateName\":\"DLM\",\"url\":\"https:\/\/dlmconversion.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg\",\"contentUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg\",\"width\":114,\"height\":37,\"caption\":\"Digital Limelight Media\"},\"image\":{\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0\",\"name\":\"DLM Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g\",\"caption\":\"DLM Admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Digital Advertising, The Smart Way - Digital Limelight Media","description":"Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Digital Advertising, The Smart Way - Digital Limelight Media","og_description":"Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their","og_url":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/","og_site_name":"Digital Limelight Media","article_published_time":"2020-03-10T20:49:58+00:00","article_modified_time":"2023-03-02T18:47:23+00:00","og_image":[{"width":2000,"height":2500,"url":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg","type":"image\/jpeg"}],"author":"DLM Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DLM Admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#article","isPartOf":{"@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/"},"author":{"name":"DLM Admin","@id":"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0"},"headline":"How to Use Digital Advertising, The Smart Way","datePublished":"2020-03-10T20:49:58+00:00","dateModified":"2023-03-02T18:47:23+00:00","mainEntityOfPage":{"@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/"},"wordCount":320,"publisher":{"@id":"https:\/\/dlmconversion.com\/#organization"},"image":{"@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage"},"thumbnailUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg","articleSection":["Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/","url":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/","name":"How to Use Digital Advertising, The Smart Way - Digital Limelight Media","isPartOf":{"@id":"https:\/\/dlmconversion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage"},"image":{"@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage"},"thumbnailUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg","datePublished":"2020-03-10T20:49:58+00:00","dateModified":"2023-03-02T18:47:23+00:00","description":"Earlier this year,&nbsp;HubSpot Research&nbsp;did some digging on how people respond to digital advertising. Their findings: people are going out of their","breadcrumb":{"@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#primaryimage","url":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg","contentUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg","width":2000,"height":2500},{"@type":"BreadcrumbList","@id":"https:\/\/dlmconversion.com\/blog\/how-to-use-digital-advertising-the-smart-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlmconversion.com\/"},{"@type":"ListItem","position":2,"name":"How to Use Digital Advertising, The Smart Way"}]},{"@type":"WebSite","@id":"https:\/\/dlmconversion.com\/#website","url":"https:\/\/dlmconversion.com\/","name":"Digital Limelight Media","description":"","publisher":{"@id":"https:\/\/dlmconversion.com\/#organization"},"alternateName":"DLM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlmconversion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dlmconversion.com\/#organization","name":"Digital Limelight Media","alternateName":"DLM","url":"https:\/\/dlmconversion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/","url":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg","contentUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg","width":114,"height":37,"caption":"Digital Limelight Media"},"image":{"@id":"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0","name":"DLM Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlmconversion.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g","caption":"DLM Admin"}}]}},"featured_image_src":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash-600x400.jpg","featured_image_src_square":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/balazs-ketyi-LPWl2pEVGKc-unsplash-600x600.jpg","author_info":{"display_name":"DLM Admin","author_link":"https:\/\/dlmconversion.com\/blog\/author\/dlm_admin\/"},"_links":{"self":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}