{"id":1951,"date":"2023-04-05T13:49:39","date_gmt":"2023-04-05T13:49:39","guid":{"rendered":"https:\/\/dlmconversion.com\/?p=1951"},"modified":"2023-04-05T13:49:41","modified_gmt":"2023-04-05T13:49:41","slug":"hipaa-and-call-tracking-things-to-consider","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/hipaa-and-call-tracking-things-to-consider\/","title":{"rendered":"HIPAA and Call Tracking: Things to Consider"},"content":{"rendered":"\n<p >The medical industry relies on phone calls to schedule appointments, deliver important test results, and keep patients up to date. With such important information being shared over the phone, you want to ensure your patient\u2019s sensitive data remains protected. Monitoring phone calls through call tracking is essential for quality assurance, gathering marketing data, and more. What are the important things to consider when it comes to HIPAA and Call Tracking?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-hipaa\"><a href=\"#what-is-hipaa\" class=\"heading-link\" id=\"quick-what-is-hipaa\"><\/a><a><\/a>What is HIPAA?<\/h2>\n\n\n\n<p >HIPAA stands for Health Insurance Portability and Accountability Act (HIPAA). Enacted by the United States Congress in 1996, this act protects sensitive information of patients across the United States and ensures this data will not be shared beyond a patient\u2019s consent. The act holds medical professionals and organizations to a standard of protocol when handling patient data. In 2009, the Health Information Technology for Economic and Clinical Health Act (HITECH) roped associated businesses and services into HIPAA\u2019S requirements \u2013 including call tracking companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-is-call-tracking\"><a href=\"#what-is-call-tracking\" class=\"heading-link\" id=\"quick-what-is-call-tracking\"><\/a><a><\/a>What is Call Tracking?<\/h2>\n\n\n\n<p >Call Tracking is software which monitors and records phone calls for a range of purposes. Depending on the services you offer, this could be for monitoring customer service representatives, fact checking information, or gathering analytics. It is a useful tool for marketing purposes which can aid in lead management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"is-call-tracking-hipaa-compliant\"><a href=\"#is-call-tracking-hipaa-compliant\" class=\"heading-link\" id=\"quick-is-call-tracking-hipaa-compliant\"><\/a><a><\/a>Is Call Tracking HIPAA Compliant?<\/h2>\n\n\n\n<p >Not all call tracking software is HIPAA compliant but luckily, CallRail is! CallRail ensures HIPAA compliance from the beginning and offers its software in a specialized package for medical practices. Conveniently, medical marketing specialists, Digital Limelight Media (DLM), offer an optimized integration between their CRM software and CallRail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"things-to-consider-when-it-comes-to-call-tracking-and-hipaa\"><a href=\"#things-to-consider-when-it-comes-to-call-tracking-and-hipaa\" class=\"heading-link\" id=\"quick-things-to-consider-when-it-comes-to-call-tracking-and-hipaa\"><\/a><a><\/a>Things to Consider when it Comes to Call Tracking and HIPAA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"integration-with-other-programs\"><a href=\"#integration-with-other-programs\" class=\"heading-link\" id=\"quick-integration-with-other-programs\"><\/a><a><\/a>Integration with Other Programs<\/h3>\n\n\n\n<p >Combining call tracking and your CRM fosters seamless connection between programs which allows you to make the most of marketing analytics, manage customer communications, and remain HIPAA compliant. When putting your patient\u2019s sensitive information in others\u2019 hands \u2013 it\u2019s essential to know who you can trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"use-separate-logins\"><a href=\"#use-separate-logins\" class=\"heading-link\" id=\"quick-use-separate-logins\"><\/a><a><\/a>Use Separate Logins<\/h3>\n\n\n\n<p >Creating individualized logins for call tracking (and other databases like your CRM) create siloed interaction with your patients\u2019 data. Understanding who is touching relevant data and when allows you to pinpoint exact login time and credentials when necessary. Pssst. DLM\u2019s custom software can do this too. \ud83d\ude09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"check-with-your-lawyer\"><a href=\"#check-with-your-lawyer\" class=\"heading-link\" id=\"quick-check-with-your-lawyer\"><\/a><a><\/a>Check with Your Lawyer<\/h3>\n\n\n\n<p >At the end of the day, to fully protect yourself in a constantly shifting technology landscape, You should always check with your lawyer to ensure you\u2019re covering all your bases. They will have the most up-to-date information when it comes to protecting your patient data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ensure-your-data-is-in-good-hands\"><a href=\"#ensure-your-data-is-in-good-hands\" class=\"heading-link\" id=\"quick-ensure-your-data-is-in-good-hands\"><\/a><a><\/a>Ensure Your Data is in Good Hands<\/h2>\n\n\n\n<p >Digital Limelight Media has been working in the medical marketing field for more than a decade. Well versed in the world of maintaining proper marketing protocol in line with HIPAA compliance, they come alongside medical practices to offer solutions that fit your customer and practice needs. If you have questions about how call tracking can benefit your medical practice, let\u2019s chat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The medical industry relies on phone calls to schedule appointments, deliver important test results, and keep patients up to date. With such important information&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-1951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-tracking","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HIPAA and Call Tracking: Things to Consider - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"The medical industry relies on phone calls to schedule appointments, deliver important test results, and keep patients up to date. 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