{"id":1943,"date":"2023-04-05T13:33:41","date_gmt":"2023-04-05T13:33:41","guid":{"rendered":"https:\/\/dlmconversion.com\/?p=1943"},"modified":"2023-04-05T13:33:42","modified_gmt":"2023-04-05T13:33:42","slug":"social-media-video-tips-for-business-owners","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/social-media-video-tips-for-business-owners\/","title":{"rendered":"Social Media Video Tips for Business Owners"},"content":{"rendered":"\n<p >Content may be king, but video rules them all. With the success of Youtube over the past decade, video content is nothing new. But with the rise of Tik Tok and Instagram Reels, video content has grown rapidly. Video marketing can be an extremely effective way to increase brand recognition, generate leads, and entertain your following. If you needed any more convincing, here are some recent stats from <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl\u2019s 2023 Video Marketing Report<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>91% of businesses use video as a marketing tool in 2023, which is an all time high<\/li>\n\n\n\n<li>96% of video marketers say video marketing has increased user understanding of their product or service<\/li>\n\n\n\n<li>95% of video marketers say video marketing has helped them increase brand awareness<\/li>\n\n\n\n<li>91% of video marketers say video marketing has helped them increase traffic<\/li>\n<\/ul>\n\n\n\n<p >With stats like that, it\u2019s hard to ignore the influence of video when it comes to your business\u2019s success. Here are some tips to help you in your video content creation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tip-1-make-content-worth-watching\"><a href=\"#tip-1-make-content-worth-watching\" class=\"heading-link\" id=\"quick-tip-1-make-content-worth-watching\"><\/a><a><\/a>Tip #1: Make Content Worth Watching<\/h2>\n\n\n\n<p >If you\u2019re creating content just to keep up, it\u2019s not worth doing. Chat with your customer base and do some market research to understand what kind of videos your customers would like to see. Your followers have a way of seeing through marketing gimmicks. If you choose to do video content, do it right and produce high quality videos that are true to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tip-2-use-captions\"><a href=\"#tip-2-use-captions\" class=\"heading-link\" id=\"quick-tip-2-use-captions\"><\/a><a><\/a>Tip #2: Use Captions<\/h2>\n\n\n\n<p >Scrolling through your phone at all moments of the day is part of our lives these days. Because we are frequently scrolling our phones in settings that are otherwise busy \u2013 like the bus, a university library, or during our walk to work \u2013 captions are essential. Captions have become expected on many forms of video and ignoring them can lead to loss of traffic and views. Adding captions is typically offered by video platforms these days. Take time to utilize these functions and edit to ensure they are correct. Your audience and analytics will thank you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tip-3-dont-be-late-on-trends\"><a href=\"#tip-3-dont-be-late-on-trends\" class=\"heading-link\" id=\"quick-tip-3-dont-be-late-on-trends\"><\/a><a><\/a>Tip #3: Don\u2019t Be Late on Trends<\/h2>\n\n\n\n<p >With short form videos taking off on platforms like Tik Tok and Instagram Reels, there are many video and audio trends happening simultaneously. While you certainly don\u2019t have to follow video trends, if you do be sure to be timely. Trends, attitudes, and fads change at the drop of the hat and there is nothing worse than a brand that\u2019s operating a month behind the times. If you\u2019d rather not participate in trends, users are also interested in 100% original content, so don\u2019t worry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tip-4-listen-to-your-marketing-team\"><a href=\"#tip-4-listen-to-your-marketing-team\" class=\"heading-link\" id=\"quick-tip-4-listen-to-your-marketing-team\"><\/a><a><\/a>Tip #4: Listen to Your Marketing Team<\/h2>\n\n\n\n<p >If you rely on a social media manager or marketing team, let them do their job. They have their pulse on industry trends, what will generate leads, and how your customer base responds to things. There are so many video marketing options these days, it\u2019s essential to pick and choose what you participate in. Allow your marketing professionals space to gain a deep understanding of your customer base and recommend the best course of action for your video content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"video-marketing-isnt-going-anywhere\"><a href=\"#video-marketing-isnt-going-anywhere\" class=\"heading-link\" id=\"quick-video-marketing-isnt-going-anywhere\"><\/a><a><\/a>Video Marketing Isn\u2019t Going Anywhere<\/h2>\n\n\n\n<p >If the past few years on social media have shown us anything, it\u2019s that video marketing is here to stay. Video marketing can be an exciting way for your clients to interact with your brand and keep it front of mind. If you\u2019re looking for help with existing video content or wanting to try it for the first time, we\u2019d love to chat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content may be king, but video rules them all. With the success of Youtube over the past decade, video content is nothing new. But&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-1943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Video Tips for Business Owners - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"Content may be king, but video rules them all. With the success of Youtube over the past decade, video content is nothing new. 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