{"id":1899,"date":"2023-02-23T16:09:57","date_gmt":"2023-02-23T16:09:57","guid":{"rendered":"https:\/\/dlmconversion.com\/?p=1899"},"modified":"2023-03-02T19:21:40","modified_gmt":"2023-03-02T19:21:40","slug":"the-telephone-consumer-protection-act-tcpa","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/the-telephone-consumer-protection-act-tcpa\/","title":{"rendered":"The Telephone Consumer Protection Act (TCPA)"},"content":{"rendered":"\n<p >The largest threat and regulation that affects your aspirations for text message marketing is the Telephone Consumer Protection Act (TCPA). It was passed to protect Americans from the unregulated onslaught of autodialers in the early \u201890s and by proxy applies to automated text marketing systems today. Complying with this law can be simple with common-sense content creation, but it\u2019s also helpful to know the specifics of what the law prohibits and allows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tcpa-specifications-and-regulations\"><a href=\"#tcpa-specifications-and-regulations\" class=\"heading-link\" id=\"quick-tcpa-specifications-and-regulations\"><\/a>TCPA Specifications and Regulations<\/h2>\n\n\n\n<p >The TCPA was enacted to regulate phone calls and fax messages, but its scope has been continuously applied through the wireless age. It also created the national Do Not Call Registry and stipulated specific rules for autodialers and automated texting platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"do-not-call-registry\"><a href=\"#do-not-call-registry\" class=\"heading-link\" id=\"quick-do-not-call-registry\"><\/a>Do Not Call Registry<\/h3>\n\n\n\n<p >For those who may not be aware, the \u201cdo not call list\u201d is a real thing, not just a phrase people use to get out of a telemarketing call they accidentally answered. However, it can be difficult to get on it, as it often requires physically mailing in account and\/or personal information about your interaction with a business. Still, empowering users to take action against unwanted texts or calls has affected the audacity of many telemarketers and automated messaging platforms in a way that reduces the annoyance for consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"robocalls-and-texts\"><a href=\"#robocalls-and-texts\" class=\"heading-link\" id=\"quick-robocalls-and-texts\"><\/a>Robocalls (And Texts)<\/h3>\n\n\n\n<p >Due to the outdated nature of the language of the TCPA, the definition of robocalls have been variably interpreted by courts throughout the past few decades. Most of us can remember seeing random strange numbers on our caller ID that ended up being spam messages. However, this practice has continued and even become more prevalent thanks to the convenience (and relative anonymity) of text messages.<\/p>\n\n\n\n<p >As defined by precedent, autodialers are still relegated to machines that randomly produce and call 10-digit numbers for a real person to engage with a live telemarketer. With automated texting, however, the spam can reach people without an active speaker thanks to a pre-written message chain.<\/p>\n\n\n\n<p >When it comes to reaching out to numbers you don\u2019t already have consent to contact, don\u2019t do it. The TCPA is known to cover and punish such infringements of privacy, and the people on the other end, whether they take legal action or not, won\u2019t appreciate it either.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"violations-of-the-tcpa\"><a href=\"#violations-of-the-tcpa\" class=\"heading-link\" id=\"quick-violations-of-the-tcpa\"><\/a>Violations of the TCPA<\/h2>\n\n\n\n<p >As mentioned above, most violations of the TCPA are by those who wish to make large-volume, anonymous calls to as many people as possible in order to gain revenue at scale. So for most normal businesses engaging in text message marketing, following common sense applications of how people use their phones and expect to receive texts is enough. Just for your edification, here are the most common violations of the TCPA that normal businesses might be at risk for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"sending-unsolicited-texts\"><a href=\"#sending-unsolicited-texts\" class=\"heading-link\" id=\"quick-sending-unsolicited-texts\"><\/a>Sending Unsolicited Texts<\/h3>\n\n\n\n<p >We\u2019ve said it before and we\u2019ll say it again: you must gain express written consent before sending any marketing text messages to your customers or contacts. This includes a personal phone call, pre-recorded message, text, or any other contact by phone number.<\/p>\n\n\n\n<p >You also need to have access to the Do Not Call Registry to make sure any number you might be contacting isn\u2019t on there. Contacting a number that\u2019s on the Registry can be illegal unless the person has provided express written consent or patronized your business within the last 18 months. Otherwise, there\u2019s no \u201cestablished business relationship\u201d by which you\u2019re allowed to contact the number.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"penalties-for-violations-of-the-tcpa\"><a href=\"#penalties-for-violations-of-the-tcpa\" class=\"heading-link\" id=\"quick-penalties-for-violations-of-the-tcpa\"><\/a>Penalties for Violations of the TCPA<\/h2>\n\n\n\n<p >There have been multiple high-profile lawsuits against telecommunications companies and other businesses for violating the TCPA in the past few decades. They include multi-million dollar settlements and penalties for statutory damages, often due to decisions made that willfully ignored the major tenets of the law. Without knowledge of the specifics of any given lawsuit, violating the TCPA can result in $500-$1,500 per violation, which might not seem like much, but considering the size of many large businesses\u2019 contact or leads databases can quickly add up to millions of dollars.<\/p>\n\n\n\n<p >When beginning a text message marketing campaign, be smart, stick to the basics, and use common sense to avoid these steep penalties and build a more trusting base of contacts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The largest threat and regulation that affects your aspirations for text message marketing is the Telephone Consumer Protection Act (TCPA). It was passed to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texting","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Telephone Consumer Protection Act (TCPA) - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"The largest threat and regulation that affects your aspirations for text message marketing is the Telephone Consumer Protection Act (TCPA). 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