{"id":1894,"date":"2023-02-23T15:42:41","date_gmt":"2023-02-23T15:42:41","guid":{"rendered":"https:\/\/dlmconversion.com\/?p=1894"},"modified":"2023-03-02T19:22:01","modified_gmt":"2023-03-02T19:22:01","slug":"how-to-promote-text-message-marketing","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/how-to-promote-text-message-marketing\/","title":{"rendered":"How to Promote Text Message Marketing"},"content":{"rendered":"\n<p >When trying to grow your business through text message marketing, it\u2019s vital that people actually realize you provide this kind of service in the first place. Just like your main business products or services, you need to promote your text campaigns to gain people\u2019s attention and grow your list of subscribers.<\/p>\n\n\n\n<p >Here are the best practices for creating ads and promotional content that are both engaging and compliant with the applicable regulations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"make-the-purpose-clear\"><a href=\"#make-the-purpose-clear\" class=\"heading-link\" id=\"quick-make-the-purpose-clear\"><\/a>Make the Purpose Clear<\/h2>\n\n\n\n<p >You never want to grow your list by tricking people into sharing their personal phone number with your brand. Not only does this create a bad user experience, it also might get you in legal trouble. Instead, state your purpose clearly from the beginning. You don\u2019t have to spell out the details of \u201cwe are asking for your phone number to increase revenue,\u201d but you at least need to specify what people should expect in return for their information.<\/p>\n\n\n\n<p >This largely comes down to compliance, where you disclose that the information people will receive by signing up for text messages will be for marketing purposes, that it will be sent by an automated system, and that there\u2019s no condition of purchase for signing up.<\/p>\n\n\n\n<p >An easy way to include this information is with a sentence like the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By submitting this form, you agree to receive marketing text messages from our automated system and acknowledge that this agreement has no condition of purchase.<\/li>\n<\/ul>\n\n\n\n<p >Most people are used to seeing brief disclaimers like this when signing up for things like online accounts and newsletters, so you don\u2019t have to worry that the slightly legal-sounding content will scare people off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"describe-your-value\"><a href=\"#describe-your-value\" class=\"heading-link\" id=\"quick-describe-your-value\"><\/a>Describe Your Value<\/h2>\n\n\n\n<p >Few people will voluntarily share personal information like their phone number without getting something in return. The good news for most businesses is that providing a small incentive for getting people in their database is often well worth the investment. Ideas for how to display the value of your text message marketing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coupon codes<\/li>\n\n\n\n<li>Early access\/alerts<\/li>\n\n\n\n<li>Important updates<\/li>\n\n\n\n<li>Exclusive content<\/li>\n<\/ul>\n\n\n\n<p >The more creative you can be with the type of value you provide for your text subscribers, the more likely it is that people will join!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"save-space-with-known-abbreviations\"><a href=\"#save-space-with-known-abbreviations\" class=\"heading-link\" id=\"quick-save-space-with-known-abbreviations\"><\/a>Save Space With Known Abbreviations<\/h2>\n\n\n\n<p >When sending content in text message campaigns, character count matters. Keeping your messages short is a good idea to make sure nothing gets cut off or delivered in multiple messages as opposed to one. Fortunately, the history of texting has made dozens of abbreviations commonplace even as our devices got smarter and easier to send full sentences. This led the Cellular Telecommunications and Internet Association (CTIA) to officially develop a list of approved abbreviations so as to not punish some automated systems from using them. Among the most common abbreviations for texting include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Msg \u2013 Message<\/li>\n\n\n\n<li>\/mo \u2013 Per Month<\/li>\n\n\n\n<li>Txt \u2013 Text<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-not-to-share-in-text-message-marketing-campaigns\"><a href=\"#what-not-to-share-in-text-message-marketing-campaigns\" class=\"heading-link\" id=\"quick-what-not-to-share-in-text-message-marketing-campaigns\"><\/a>What Not To Share in Text Message Marketing Campaigns<\/h2>\n\n\n\n<p >Both the CTIA and the Telephone Consumer Protection Act (TCPA) recommend or require automated text campaigns to avoid certain content or even specific words to enhance the user experience and continue making your purpose clear throughout the length of the campaign.<\/p>\n\n\n\n<p >First, do not use the word \u201cfree\u201d to describe the cost of your text messages. Instead, use the ubiquitous \u201cMessage and data rates may apply.\u201d This is because you don\u2019t know every potential subscriber\u2019s phone type and plan, and even a single text might result in an overage fee or contribute to a person\u2019s pre-paid plan. It\u2019s not a requirement, but it\u2019s strongly recommended.<\/p>\n\n\n\n<p >Second, don\u2019t make promises you can\u2019t keep. Using complicated incentives, such as \u201cThe first 100 subscribers will receive a special gift!\u201d can backfire if you don\u2019t have the ability to follow up with it.<\/p>\n\n\n\n<p >Finally, remember the SHAFT topics (Sex, Hate, Alcohol, Firearms, and Tobacco) are off-limits. Don\u2019t include hateful speech or profanity in any of your text message campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When trying to grow your business through text message marketing, it\u2019s vital that people actually realize you provide this kind of service in the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-1894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texting","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Text Message Marketing - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"When trying to grow your business through text message marketing, it\u2019s vital that people actually realize you provide this kind of service in the first\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlmconversion.com\/blog\/how-to-promote-text-message-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Text Message Marketing - 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