{"id":1888,"date":"2023-02-23T15:29:05","date_gmt":"2023-02-23T15:29:05","guid":{"rendered":"https:\/\/dlmconversion.com\/?p=1888"},"modified":"2023-03-02T19:22:17","modified_gmt":"2023-03-02T19:22:17","slug":"what-is-express-written-consent","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/what-is-express-written-consent\/","title":{"rendered":"What is Express Written Consent?"},"content":{"rendered":"\n

From a legal standpoint, \u201cexpress written consent\u201d is key to communicating via text message to large lists of contacts you may have gathered from multiple sources. But knowing the difference between this term and \u201cconsent\u201d in general can be confusing. From the definition itself to how it should be interpreted and applied, we\u2019ll help you understand how to set up your opt-in process to include this important step.<\/p>\n\n\n\n

<\/a>Definition of Express Written Consent<\/h2>\n\n\n\n

The phrase express written consent comes from the Federal Communications Commission\u2019s definition from the Telephone Consumer Protection Act (TCPA) as well as subsequent FCC regulations. In these regulations, express written consent is permission given by a consumer either digitally or in person to receive marketing messages sent \u2013 and this is the important part \u2013 by an autodialer or other automated process. It also includes the stipulation that the consumer is under no obligation to consent in order to receive goods or services from the company requesting permission for these messages.<\/p>\n\n\n\n

The adjectives that make this type of consent different are the key to understanding express written consent. First, \u201cexpress\u201d means that you can\u2019t assume a person consents to receive marketing texts because they, for example, already made a purchase at your business. The consent must be separate from other transactions or agreements. The \u201cwritten\u201d aspect is a little looser; consent can be given by texting a code to a specific number, checking a box after inputting their phone number, or by signing their name.<\/p>\n\n\n\n