{"id":1886,"date":"2023-02-23T15:13:22","date_gmt":"2023-02-23T15:13:22","guid":{"rendered":"https:\/\/dlmconversion.com\/?p=1886"},"modified":"2023-03-02T19:23:30","modified_gmt":"2023-03-02T19:23:30","slug":"understanding-sms-compliance","status":"publish","type":"post","link":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/","title":{"rendered":"Understanding SMS Compliance"},"content":{"rendered":"\n<p >If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that apply to gathering leads and sending text messages to them. From HIPAA to TCPA, there are many laws in place to protect consumers from privacy infractions and unsolicited promotions. It can seem overwhelming at first, but we\u2019re here to help you set the boundaries you need for effective, compliant SMS campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"gain-express-written-consent\"><a href=\"#gain-express-written-consent\" class=\"heading-link\" id=\"quick-gain-express-written-consent\"><\/a>Gain Express Written Consent<\/h2>\n\n\n\n<p >The Telephone Consumer Protection Act (TCPA) requires businesses to gain \u201cexpress written consent\u201d before soliciting them with promotional text messages. Although this consent can be given in different ways thanks to the numerous functions of modern mobile devices, the consent request needs to be clear, rather than buried at the end of long paragraphs of legalese.<\/p>\n\n\n\n<p >The ways in which consent for text message marketing are given these days include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Providing a phone number (and confirming it) and checking a box that explains by doing so, the user consents to receive text messages from your practice.<\/li>\n\n\n\n<li>Texting a keyword or code to a specific number in response to an advertisement or call-to-action.<\/li>\n\n\n\n<li>Physically signing a consent form in person that clearly states the terms of the agreement.<\/li>\n<\/ul>\n\n\n\n<p >This process is often simply called the opt-in phase of marketing. Opting in provides you an opportunity to explain what you\u2019ll provide in exchange for consent. It\u2019s a chance to emphasize that the person isn\u2019t obligated to make any purchases and can opt out at any time, providing trust and transparency in association with your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"only-message-contacts-with-a-record-of-consent\"><a href=\"#only-message-contacts-with-a-record-of-consent\" class=\"heading-link\" id=\"quick-only-message-contacts-with-a-record-of-consent\"><\/a>Only Message Contacts With a Record of Consent<\/h2>\n\n\n\n<p >Part of any compliant and winning marketing strategy includes keeping an accurate record of your contacts, including whether and when they opted into your text message system. Where many practices slip up is when importing legacy contacts or leads from a different system that they may have obtained consent in the past.<\/p>\n\n\n\n<p >Although these contacts may have provided consent previously, they technically haven\u2019t opted into the new campaign or system that you want them to join. It\u2019s a hassle, but it\u2019s important to re-obtain consent from these contacts to ensure you\u2019re maintaining TCPA compliance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"create-clear-boundaries-and-calls-to-action\"><a href=\"#create-clear-boundaries-and-calls-to-action\" class=\"heading-link\" id=\"quick-create-clear-boundaries-and-calls-to-action\"><\/a>Create Clear Boundaries and Calls-to-Action<\/h2>\n\n\n\n<p >The point of your text message marketing effort is to drive sales or consultations \u2013 or both. Doing this means you\u2019ll be sending a lot of calls-to-action in your texts to your contacts. Complying with TCPA guidelines includes letting users know that some (or all) of your texts are automated and are provided with no obligation of purchase.<\/p>\n\n\n\n<p >Beyond this step of compliance, consider the user experience of the opt-in process. Be clear with what they should expect to receive, as well as how often you\u2019ll text them. Are you sending them exclusive offers? Letting them know before others about new services or products? Will you simply be sharing information?<\/p>\n\n\n\n<p >When users receive texts they weren\u2019t expecting from a brand, the loyalty and interest for that provider plummets. Set clear expectations from the start to ensure there aren\u2019t any surprises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"send-confirmations-with-carrier-compliance\"><a href=\"#send-confirmations-with-carrier-compliance\" class=\"heading-link\" id=\"quick-send-confirmations-with-carrier-compliance\"><\/a>Send Confirmations With Carrier Compliance<\/h2>\n\n\n\n<p >Compliance extends to the best practices that carriers (like AT&amp;T and Verizon) put into place. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your identity and the number that will be messaging them<\/li>\n\n\n\n<li>How often they will receive messages<\/li>\n\n\n\n<li>Data or message rates may apply<\/li>\n\n\n\n<li>Instructions for opting out<\/li>\n<\/ul>\n\n\n\n<p >Fortunately, people who are interested in services to the point of signing up for automated text campaigns are used to seeing these phrases and confirmation messages, so if they\u2019ve already shared their number, this confirmation often goes unnoticed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"avoid-shaft-content\"><a href=\"#avoid-shaft-content\" class=\"heading-link\" id=\"quick-avoid-shaft-content\"><\/a>Avoid SHAFT Content<\/h2>\n\n\n\n<p >Finally, complying with the CTIA\u2019s (Cellular Telecommunications and Internet Association) best practices for text message content ensures you won\u2019t be flagged for harmful content that discusses sex, hate, alcohol, firearms, or tobacco (SHAFT). Discussing or sharing automated content about SHAFT topics can result in a ban on your phone number, forcing you back to square one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"compliance-matters\"><a href=\"#compliance-matters\" class=\"heading-link\" id=\"quick-compliance-matters\"><\/a>Compliance Matters<\/h2>\n\n\n\n<p >This is just the starting point for understanding how to appropriately and legally send automated text campaigns. Although there\u2019s a lot to consider, much of it is easily understood by common sense.<\/p>\n\n\n\n<p ><strong>Please Note: <\/strong>This advice is for informational purposes only and is neither intended as nor should be substituted for appropriate legal counsel and\/or your company\u2019s compliance team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-1886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-texting","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding SMS Compliance - Digital Limelight Media<\/title>\n<meta name=\"description\" content=\"If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding SMS Compliance - Digital Limelight Media\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Limelight Media\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T15:13:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-02T19:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DLM Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DLM Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\"},\"author\":{\"name\":\"DLM Admin\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0\"},\"headline\":\"Understanding SMS Compliance\",\"datePublished\":\"2023-02-23T15:13:22+00:00\",\"dateModified\":\"2023-03-02T19:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dlmconversion.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg\",\"articleSection\":[\"Texting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\",\"url\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\",\"name\":\"Understanding SMS Compliance - Digital Limelight Media\",\"isPartOf\":{\"@id\":\"https:\/\/dlmconversion.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg\",\"datePublished\":\"2023-02-23T15:13:22+00:00\",\"dateModified\":\"2023-03-02T19:23:30+00:00\",\"description\":\"If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that\",\"breadcrumb\":{\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage\",\"url\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg\",\"width\":1707,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlmconversion.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding SMS Compliance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlmconversion.com\/#website\",\"url\":\"https:\/\/dlmconversion.com\/\",\"name\":\"Digital Limelight Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dlmconversion.com\/#organization\"},\"alternateName\":\"DLM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlmconversion.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dlmconversion.com\/#organization\",\"name\":\"Digital Limelight Media\",\"alternateName\":\"DLM\",\"url\":\"https:\/\/dlmconversion.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg\",\"contentUrl\":\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg\",\"width\":114,\"height\":37,\"caption\":\"Digital Limelight Media\"},\"image\":{\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0\",\"name\":\"DLM Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlmconversion.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g\",\"caption\":\"DLM Admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding SMS Compliance - Digital Limelight Media","description":"If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/","og_locale":"en_US","og_type":"article","og_title":"Understanding SMS Compliance - Digital Limelight Media","og_description":"If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that","og_url":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/","og_site_name":"Digital Limelight Media","article_published_time":"2023-02-23T15:13:22+00:00","article_modified_time":"2023-03-02T19:23:30+00:00","og_image":[{"width":1707,"height":2560,"url":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"DLM Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DLM Admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#article","isPartOf":{"@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/"},"author":{"name":"DLM Admin","@id":"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0"},"headline":"Understanding SMS Compliance","datePublished":"2023-02-23T15:13:22+00:00","dateModified":"2023-03-02T19:23:30+00:00","mainEntityOfPage":{"@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/"},"wordCount":742,"commentCount":0,"publisher":{"@id":"https:\/\/dlmconversion.com\/#organization"},"image":{"@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage"},"thumbnailUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg","articleSection":["Texting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/","url":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/","name":"Understanding SMS Compliance - Digital Limelight Media","isPartOf":{"@id":"https:\/\/dlmconversion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage"},"image":{"@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage"},"thumbnailUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg","datePublished":"2023-02-23T15:13:22+00:00","dateModified":"2023-03-02T19:23:30+00:00","description":"If you\u2019re eager to roll out batch text message campaigns to your leads, one of the first things you need to understand is the types of regulations that","breadcrumb":{"@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#primaryimage","url":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg","contentUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-scaled.jpg","width":1707,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/dlmconversion.com\/blog\/understanding-sms-compliance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlmconversion.com\/"},{"@type":"ListItem","position":2,"name":"Understanding SMS Compliance"}]},{"@type":"WebSite","@id":"https:\/\/dlmconversion.com\/#website","url":"https:\/\/dlmconversion.com\/","name":"Digital Limelight Media","description":"","publisher":{"@id":"https:\/\/dlmconversion.com\/#organization"},"alternateName":"DLM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlmconversion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dlmconversion.com\/#organization","name":"Digital Limelight Media","alternateName":"DLM","url":"https:\/\/dlmconversion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/","url":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg","contentUrl":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/site-logo.svg","width":114,"height":37,"caption":"Digital Limelight Media"},"image":{"@id":"https:\/\/dlmconversion.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dlmconversion.com\/#\/schema\/person\/77f3ab2f1626763633321b5edb7637d0","name":"DLM Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlmconversion.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fc74a362117ff2de04236113c466804c45ffba8b25d1379db0bbc7fbbbf9fe1?s=96&d=mm&r=g","caption":"DLM Admin"}}]}},"featured_image_src":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-600x400.jpg","featured_image_src_square":"https:\/\/dlmconversion.com\/wp-content\/uploads\/2023\/02\/darya-ezerskaya-hgz7pZkQoQc-unsplash-600x600.jpg","author_info":{"display_name":"DLM Admin","author_link":"https:\/\/dlmconversion.com\/blog\/author\/dlm_admin\/"},"_links":{"self":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/posts\/1886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/comments?post=1886"}],"version-history":[{"count":0,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/posts\/1886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/media\/1887"}],"wp:attachment":[{"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/media?parent=1886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/categories?post=1886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlmconversion.com\/wp-json\/wp\/v2\/tags?post=1886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}