{"id":1663,"date":"2023-01-16T17:52:35","date_gmt":"2023-01-16T17:52:35","guid":{"rendered":"https:\/\/dlmconversion.com\/?page_id=1663"},"modified":"2023-05-17T19:57:29","modified_gmt":"2023-05-17T19:57:29","slug":"orthodontist-marketing-agency","status":"publish","type":"page","link":"https:\/\/dlmconversion.com\/dental-marketing\/orthodontist-marketing-agency\/","title":{"rendered":"Orthodontist Marketing Agency"},"content":{"rendered":"<section class=\"full-width grey-box\"><div class=\"container\"><\/p>\n\n\n<p ><div class=\"sorts-content\"><div class=\"sorts-hading-area\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/top-funnel.svg\" alt=\"\" class=\"wp-image-1017\" width=\"138\" height=\"150\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Top of funnel<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"marketing-services\"><a href=\"#marketing-services\" class=\"heading-link\" id=\"quick-marketing-services\"><\/a>Marketing Services<\/h2>\n\n\n\n<p >Patients seek out an orthodontist when they need specialized care \u2013 maybe on recommendation from their dentist or maybe not. What\u2019s important is to be the first thing they see when searching for terms like \u201corthodontist in Grand Rapids.\u201d Local search results are at the top of your marketing funnel \u2013 they help increase patients\u2019 awareness of your services and prompt them to learn more. First impressions are key, and DLM helps orthodontists stay at the top of local search results with high-value keywords and a low bounce rate, one of the most powerful combinations for top-of-the-funnel marketing.<\/p>\n\n\n<p ><\/div><\/div><\/p>\n\n\n<p ><div class=\"two-column-content\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"web-design-and-development\"><a href=\"#web-design-and-development\" class=\"heading-link\" id=\"quick-web-design-and-development\"><\/a>Web Design and Development<\/h3>\n\n\n\n<p >For most patients, seeing an orthodontist isn\u2019t particularly \u201cfun\u201d but design is key when it comes to inviting patients to visit your office. Your website design should be eye-catching, cheerful, and professional rather than sterile or dated like many patients might expect from a dentist&#8217;s office. A well-designed website can make all the difference in setting expectations for your patients.<\/p>\n\n\n\n<p >Our professional designers and developers can work with you to capture the warm and welcoming feeling you want your practice to convey. When your patients see that you\u2019ve put in the work to impress them with your site, they\u2019ll see that you\u2019ve done the same to impress them with your care.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"paid-advertising\"><a href=\"#paid-advertising\" class=\"heading-link\" id=\"quick-paid-advertising\"><\/a>Paid Advertising<\/h3>\n\n\n\n<p >Paid advertising is a low-cost, high-reward strategy. With just a few dollars per day, you can make sure that your new site is put in front of hundreds of prospective local patients looking for orthodontists in their area. Whether searchers click on your ad or not, our paid ads team can help you ad make the right impression.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"search-engine-optimization-seo-for-orthodontists\"><a href=\"#search-engine-optimization-seo-for-orthodontists\" class=\"heading-link\" id=\"quick-search-engine-optimization-seo-for-orthodontists\"><\/a>Search Engine Optimization (SEO for Orthodontists)<\/h3>\n\n\n\n<p >The process of researching an orthodontist can be a long one for many patients. As they learn more about your services and what they can expect at your practice, their search terms likely become more specific. As prospective patients go down the funnel, they may search for things like \u201cInvisalign cost\u201d or \u201cdoes it hurt to get braces.\u201d<\/p>\n\n\n\n<p >Our SEO services include targeting these specific keywords with informational blog posts, website content, frequently asked questions, and more. When your prospective patients can find the information they need, it can reassure them that their experience at your practice will be just as open and informational.<\/p>\n<\/div>\n<\/div>\n\n\n<p ><\/div><\/p>\n\n\n<p><\/div><\/section>\n\n\n\t<section class=\"compare-section case-studies website-portfolio full-width\" style=\"background:url(https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/12\/DLM-website-portfolio-banner.jpg)no-repeat center center \/ cover;\">\n\t\t<div class=\"compare-overlay\">\t\t\t\n\t\t\t<div class=\"container\">\n\t\t\t   <div class=\"compare-content\"> \n\t\t\t\t\t<div class=\"case-content\">\t\t\t\t\t\t\n\t\t\t\t\t\t<h2>See Examples of our Dental Websites<\/h2>\n<p>Provide your online visitors with an updated experience with a professional medical website designed by experts. Our team has provided beautiful, high-performance websites for many dental practices that you can see in our portfolio.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/gallery-category\/dentist\/\" class=\"common-button\">View Websites<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\t\n\t\n\n\n<section class=\"full-width grey-box\"><div class=\"container\"><\/p>\n\n\n<p ><div class=\"sorts-content\"><div class=\"sorts-hading-area\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/middle-funnel.svg\" alt=\"\" class=\"wp-image-1016\" width=\"138\" height=\"150\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Middle of funnel<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"lead-management-services\"><a href=\"#lead-management-services\" class=\"heading-link\" id=\"quick-lead-management-services\"><\/a>Lead Management Services<\/h2>\n\n\n\n<p >For some patients, reaching out to an orthodontist can cause anxiety about what they can expect. Managing leads to ensure your prospective patient feels confident in their choice is key. We offer lead management services that can help your staff effectively reach out to patients to remind them of what makes your practice stand out from other orthodontists.<\/p>\n\n\n<p ><\/div><\/div><\/p>\n\n\n<p ><div class=\"two-column-content\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"crm\"><a href=\"#crm\" class=\"heading-link\" id=\"quick-crm\"><\/a>CRM<\/h3>\n\n\n\n<p >Organization is key when it comes to lead management. In the past, your staff might have relied on spreadsheets or dated systems which led to some patients being missed \u2013 and this can make a stressful situation even more stressful for patients.<\/p>\n\n\n\n<p >DLM\u2019s modernized CRM can centralize everything you need for lead management including emails, form submissions, text messages, and phone records so you can make sure your patients are always in contact with your staff at every stage of their appointment process.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"review-management\"><a href=\"#review-management\" class=\"heading-link\" id=\"quick-review-management\"><\/a>Review Management<\/h3>\n\n\n\n<p >More people rely on reviews than ever before when choosing services or products, meaning you can\u2019t just ignore the negative ones. Enough negative reviews can turn away prospective patients before they even fill out your contact form. DLM Review allows you to manage your patient reviews and make it easy for patients to rate their experience \u2013 and it allows you to manage negative ones before they end up on your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"email-and-sms-drip-automations\"><a href=\"#email-and-sms-drip-automations\" class=\"heading-link\" id=\"quick-email-and-sms-drip-automations\"><\/a>Email and SMS Drip Automations<\/h3>\n\n\n\n<p >Most people are so accustomed to getting a confirmation email or text when they fill out a form submission that it can feel odd when they don\u2019t. It can seem like a huge task for your staff to respond to every form, but automating this process is one of the best cost-saving measures you can make. When you receive a form submission, our system can automatically text or email your prospective patient to welcome them and confirm their submission. From there, you can begin to remind patients of their upcoming appointments at customizable intervals with relevant information.<\/p>\n<\/div>\n<\/div>\n\n\n<p ><\/div><\/p>\n\n\n<p><\/div><\/section>\n\n\n\t<section class=\"compare-section case-studies website-portfolio full-width\" style=\"background:url(https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/10\/lead-cection.jpg)no-repeat center center \/ cover;\">\n\t\t<div class=\"compare-overlay\">\t\t\t\n\t\t\t<div class=\"container\">\n\t\t\t   <div class=\"compare-content\"> \n\t\t\t\t\t<div class=\"case-content\">\t\t\n\t\t\t\t\t\t<h2>Integrate all your lead sources Into one single place.<\/h2>\n<p>DLM\u2019s CRM integrates all these lead sources in a single place, so your staff can create email campaigns, label lead stages, and track patient purchases without having to update countless spreadsheets.<\/p>\n\t\t\t\t\t\t<a href=\"\/contact-us\/\" class=\"common-button\">Schedule a Demo<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\t\n\t\n\n\n\t\t\n\t<section class=\"service-partner full-width\">\n        <div class=\"container\">\n\t\t\t\t\t\t<div class=\"swiper-container swiper-partner\" data-aos=\"zoom-in\"   data-aos-duration=\"1500\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/Symplast.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/AAD.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/ADA.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/Allergan.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/asaps.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/inmode.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/ModMed.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2025\/01\/AAO1_Cred-Logo-small.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2025\/01\/AAO2_Cred-Logo-small.png\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\n<section class=\"full-width grey-box\"><div class=\"container\"><\/p>\n\n\n<p ><div class=\"sorts-content\"><div class=\"sorts-hading-area\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/11\/bottom-funnel.svg\" alt=\"\" class=\"wp-image-1015\" width=\"138\" height=\"150\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Bottom of funnel<\/h5>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"roi-reporting-services\"><a href=\"#roi-reporting-services\" class=\"heading-link\" id=\"quick-roi-reporting-services\"><\/a>ROI Reporting Services<\/h2>\n\n\n\n<p >You might put all of your effort into getting patients in for an initial appointment without much planning for what happens after. The goal at the bottom of the funnel is to get patients in for their next appointment and eventually turn them into regular customers. Once you submit the payment and information you need into your EMR, you can make the most of it with DLM\u2019s integration, reporting, and forward-looking strategies.<\/p>\n\n\n<p ><\/div><\/div><\/p>\n\n\n<p ><div class=\"two-column-content\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"emr-integration-for-orthodontic-revenue-reporting\"><a href=\"#emr-integration-for-orthodontic-revenue-reporting\" class=\"heading-link\" id=\"quick-emr-integration-for-orthodontic-revenue-reporting\"><\/a>EMR Integration for Orthodontic Revenue Reporting<\/h3>\n\n\n\n<p >Having data is key \u2013 and so is knowing what to do with it. At DLM, we call this data-driven decision-making. Our tools can integrate with your EMR system to view patients\u2019 revenue as well as how they first contacted you, what marketing materials they received, and more &#8211; which allows you to determine which patients are worth investing more in and which ones aren\u2019t.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"email-marketing\"><a href=\"#email-marketing\" class=\"heading-link\" id=\"quick-email-marketing\"><\/a>Email Marketing<\/h3>\n\n\n\n<p >Fortunately, orthodontists typically see patients on a regular basis for checkups and adjustments. What\u2019s important is ensuring that your patients show up for their scheduled appointments. With everyone\u2019s schedules being busier than ever, reminding your patients about their appointments can be key to preventing no-shows and helping your patients feel engaged. Don\u2019t worry \u2013 this process can be easily automated by email or text, too.<\/p>\n<\/div>\n<\/div>\n\n\n<p ><\/div><\/p>\n\n\n<p><\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\n\t<section class=\"service-case full-width\">\n\t\t<div class=\"container\">\t\t\t\n\t\t\t<div class=\"case-section\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-lg-7\"  data-aos=\"fade-right\" data-aos-duration=\"1500\">\n\t\t\t\t\t\t<div class=\"image-slider-wrapper\">\n\t\t\t\t\t\t\t<div class=\"swiper-container image-slider\">\n\t\t\t\t\t\t\t\t  <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t  <div class=\"swiper-slide-inner\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"swiper-lazy\" src=\"https:\/\/dlmconversion.com\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-06-09-at-1.16.33-PM.jpg\"\/>\n\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-lg-5 home-case-slider\"  data-aos=\"fade-left\" data-aos-duration=\"1500\">\n\t\t\t\t\t\t<div class=\"case-slider-holder\">\n\t\t\t\t\t\t\t<div class=\"swiper-container case-slider\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"hading\"><a href=\"https:\/\/dlmconversion.com\/case-studies\/grand-street-dental\/\" style=\"color:inherit; text-decoration:none\">grand street dental<\/a><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/dlmconversion.com\/case-studies\/grand-street-dental\/\" style=\"color:inherit; text-decoration:none\">#1 for most Dental Keywords in Brooklyn, NYC after four months<\/a><\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Our clients reflect who we are. Get to know our marketing team and the work we do by reading case studies from our current (and growing) clients.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"case-nav-holder\">\n\t\t\t\t\t\t\t<!-- Add Pagination -->\n\t\t\t\t\t\t\t<p class=\"counter pull-left\"><span class=\"current-slide\">1<\/span>  \/  <span class=\"total-slides\">Total<\/span><\/p>\n\t\t\t\t\t\t\t<div class=\"pull-right\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-prev case-prev\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/themes\/twentytwentyone-child\/assets\/images\/ionic-ios-arrow-round-forward.svg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper-button-next case-next\"><img decoding=\"async\" src=\"https:\/\/dlmconversion.com\/wp-content\/themes\/twentytwentyone-child\/assets\/images\/ionic-ios-arrow-round-forwardright.svg\" alt=\"\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<a href=\"\/case-studies\/\" class=\"common-button\">View All Case Studies<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":506,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1663","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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