Exploring the Intersection of Technology and Patient Care

Our podcast is dedicated to uncovering how emerging technologies can enhance patient satisfaction and improve business outcomes. Episodes cover many different topics, such as the applications of AI in both patient care and marketing and Telemedicine. Plus, we don’t just give you a generic overview of the topics- we provide you with actionable takeaways so you can immediately apply strategies to your own practice.

Insights from Industry Leaders on Emerging Marketing Trends

The DLM Podcast offers insights from top industry leaders who are reshaping the field of medical marketing through innovative approaches. From developing personalized patient care strategies to pioneering digital tools that streamline outreach, our experts provide listeners with the knowledge needed to remain relevant and responsive to patient expectations.

The 2024 lineup features episodes on the latest medical marketing challenges and solutions, each designed to provide tangible benefits to healthcare providers. Highlights include:

• AI in Patient Care and Marketing: Discover how artificial intelligence can be leveraged to enhance patient satisfaction and streamline marketing efforts.
• Navigating Telemedicine Trends: Learn about the benefits and challenges of telemedicine and how to incorporate it effectively into your practice.
• Patient Outreach Solutions: Explore practical approaches to improving patient retention, re-engagement, and overall satisfaction through targeted outreach strategies.

Each episode not only informs but also empowers practices to adopt new methods that can improve patient loyalty, satisfaction, and retention.

Stay Competitive with the DLM Podcast

If you want to keep your practice competitive, the DLM Podcast is a vital resource, offering insights from leaders who understand the complexities of modern medical marketing. Catch all episodes on DLM’s YouTube channel, where you’ll gain practical knowledge and inspiration for implementing the latest marketing strategies. By tuning in, you can continuously refine your approach, ensuring that you deliver exceptional patient care and stay ahead of the curve in healthcare marketing trends.

The post How the DLM Podcast is Shaping the Future of Medical Marketing appeared first on Digital Limelight Media.

1. Dr. Mike Varshavski – @doctor.mike

Dr. Varshavski, DO, uses his Instagram to create a genuine connection with his followers and patients. He shares a mix of photos and videos that depict him at work in scrubs or relaxing at home, often with his two dogs Roxy and Bear.

2. Dr. Hazel Wallace – @thefoodmedic

Dr. Wallace, BSc, MBBCh, promotes healthy eating and nutrition by sharing recipes and meal prep ideas. Her profile has earned over 500,000 followers because of its clear branding and custom-made graphics that create consistent and aesthetically pleasing content. Her clear content form has also helped increase leads to her website, which also increases the chance for new patients.

3. Dr. Lara Devgan – @laradevganmd

Dr. Devgan, MD, MPH, FACS, uses her platform to share her extensive expertise in the medical field. Not only is she an accomplished plastic surgeon, but she is also the CEO of her luxury skincare line, and former chief medical officer of RealSelf, a website where clients and physicians post reviews and discuss medical concerns or treatments.

4. Dr. Sandra Lee – @drpimplepopper

Dr. Lee is better known by her Instagram handle, Dr. Pimple Popper. This board-certified dermatologist uses her platform to share patient experiences (with consent) and showcase her expertise in skin care treatments. Although pimple-popping videos are not for everyone, many find the videos satisfying and others simply enjoy her personable content and helpful skin care tips.

5. Dr. Andrea Tooley – @dr.andreatooley

Dr. Tooley, MD, is an oculoplastic and orbital surgeon who shares her life as a surgeon at Mayo Clinic on Instagram. She posts pictures of herself in the operating room, testing out new surgical equipment, attending conferences, and networking or learning from other eye professionals.

6. Dr. Heather Irobunda – @drheatherirobundamd

Dr. Irobunda, MD, FACOG, is a board-certified OB/GYN who uses her Instagram as an educational platform for topics not commonly discussed. She not only educates her followers on aspects of reproductive health but also brings awareness to health equity in the healthcare system.

7. Dr. Michelle Henry – @drmichellehenry

Dr. Henry, MD, is a dermatologic surgeon who promotes herself as a thought leader by sharing procedures, conference videos, and media articles she has been featured in. She has been featured on several news shows and reputable news sites.

8. Dr. Krupa Playforth – @thepediatricianmom

Dr. Playforth is a pediatrician who has created a unique niche on Instagram for mom bloggers. She connects her followers and fellow moms by discussing her parenting struggles and educates them with medical-based parenting tips.

Build Your Instagram Account with DLM

If you want an appealing Instagram with custom-made graphics, focused content, and posts that bring you new leads, the marketing team at DLM can help. We build a unique, customized brand for each of our clients that will first attract patients to your social media, and then your webpage. Visit us online or give our office a call at 616-222-3735 to learn more about the many services we offer.

The post Top-Ranked Doctors on Instagram appeared first on Digital Limelight Media.

1. Pick Your Goals

What do you want to achieve from your Instagram takeover? Are you promoting a new product launch or new service? Opening a new location? Connecting with your community on Instagram? Once you answer this question, you can create a direction for your takeover and start building a plan that achieves those goals.

2. Guest Stars

Inviting well-known people to be a part of your takeover is not only a great promotion strategy, but it also shows that your practice is trusted by others whom your clients trust. These guest stars don’t necessarily have to be big names, however. Consider inviting another member of the medical industry, an employee to give the inside look at your office, or satisfied clients who can vouch for your work.

3. Content Format and Logistics

The next step is logistics. You need to decide when you will be hosting your Instagram takeover and how long the event will last. Who will be managing the account and how will you create the posts? How many posts will be made per day? You also need to determine whether you will be posting photos, videos, or Instagram stories and adjust your hashtags to fit each format and the specific content of that post. Make sure your guest knows what they will be talking about and what they should not mention.

Being prepared to track your metrics is also an important part of setting up your takeover. These are just a few of the metrics you may want to track regularly during your takeover:

• Number of new followers
• Number of likes, comments, and viewers
• Number of direct messages
• Number of RSVPs
• Referral traffic to your website

4. Promotion

You should start promoting your takeover at least a few days before it begins. Don’t just promote it on your Instagram, though. Create posts on your other social media pages and include them on the launch pages of your websites. For an even bigger promotional boost, ask your guest to promote the event on their own social media and/or website.

5. Launch Your Takeover!

Having the logistics finalized and all the content set up will help your takeover run smoothly. Assign team members to upload and track the metrics of your content as it is being posted. Throughout the day, you can also promote your guest to draw people to your Instagram profile. Stay in communication with your attendees about when the next posts will be made and when the event is over so that they are not waiting after the takeover has ended.

After the takeover has ended, make sure to take a close look at your metrics to see whether you reached your goals and what worked or didn’t work so that you can plan for your next Instagram takeover or alter your marketing strategy.

Let Us Help Boost Your Social Media Presence

An Instagram takeover might sound like a lot of work, but the marketing and design team at Digital Limelight Media can help! Let our team do the heavy lifting and manage your social media accounts – we use Hootsuite to schedule posts ahead of time to provide your clients with consistent, quality content. Visit us online or schedule a quick 15-minute demo to learn more about our services.

The post How to Host an Instagram Takeover appeared first on Digital Limelight Media.

What is an Instagram Story?

An Instagram Story is meant to be a quick snippet of engaging content (15 seconds long, as of 2022). It only remains accessible to followers for 24 hours. Instagram Stories can be as simple as a quick video or picture of something in your daily life or as complex as a flash special for your products and services with clickable links or messaging. In short, Stories are meant to be brief updates or pieces of content that your followers can engage with more easily than a simple post.

You can find Instagram Stories by clicking on the circular profile pictures at the top of your mobile homepage. If the circle has a gradient ring around it, that means one of the people or businesses you follow has posted a Story. Here, by clicking on your own profile picture, you can post your own Story.

How can I use Instagram Stories for business?

Stories are actually a great way to get followers engaged with your practice and your brand. Because they can be interactive, they’re a fun way to reach out to followers and grow your reach. Here are a few examples of ways you can use Instagram Stories for business.

Feature office happenings or culture

At the end of the day, your practice is made up of humans, and being human is the most effective way to relate and engage with your followers. If you’re having an in-office party or event (or even doing something fun around the office on any given day), take a quick video so your followers can get a look at what goes on behind the scenes. When your followers can see you’re friendly, fun, and approachable, they’ll be more likely to keep coming back for services.

Feature news or announcements

The medical field is constantly changing and there’s never a shortage of relevant and engaging news to post about. Keep abreast of developments in your field and what would be exciting to your average follower. Of course, don’t make it an entire article – instead, post headlines or summaries along with a link where interested followers can learn more. You can do the same for announcements within your practice about new products, services, hours, team members, and more.

Demonstrate products or services

Followers will always want to see how your products or services work before purchasing. Stories are a great way to show a brief clip of a featured product, service, or treatment along with some commentary on what makes it special. Just make sure the content is unique and doesn’t just provide answers your followers can find elsewhere. Instead, show your expertise and help your followers understand what they can expect at your practice.

Promote events

Because of Instagram’s algorithm, it’s difficult to reach all your followers when it comes to announcing events through organic post only. You’re more likely to pique attention if you also post a branded Story with relevant information like the event’s name, location, date, and itinerary. However, best practice is to make use of your email list for invitations and use your Story as a reminder as the date approaches.

Feature a blog or social media post

Your loyal followers are always looking for new content, and your Story can be a great way to showcase it so your followers don’t miss it. If you’ve posted a new YouTube video, blog post, or before-and-after image, make sure to link it in your Story so followers know to go looking for it. Remember – some followers prefer Instagram for news and content and might not be regularly checking your website or other social media platforms. Make sure to also include a brief summary or tagline so new followers are interested in learning more, as well.

Feature shout-outs

If your practice has been in business long enough, you’ve likely made connections with other people in your field. Your Instagram Story is a great way to help out your connections by featuring their posts or videos (especially if they do the same for you in return!) Depending on your practice structure, it can also be a great way to get followers engaging with your team members’ professional accounts as well.

Instagram Story Tips and Tricks

There are a lot of ways you can elevate your Stories to be as engaging as possible for your followers. Here are a few Instagram Story features you might not know about.

Add stickers

Stickers aren’t just a fun way to add some flare to your Stories – they can also be incredibly useful. Some stickers are just cosmetic but can add some personality and branding. However, make sure to explore location, hashtag, poll, mention, and selfie stickers, as well. These allow your followers to interact with your Story by exploring new hashtags, asking and answering questions, finding new accounts, sending pictures, seeing countdowns, and more.

Formerly, Instagram limited the use of link stickers to only high-traffic accounts. As of 2022, however, all accounts can now use link stickers on their Stories. So, make sure your followers have a clear call-to-action and a link to learn more.

Post multiple slides

Instagram Stories are very flexible when it comes to getting creative. Stories last for 15 seconds per slide, meaning a 1-minute video will be broken up into multiple snippets. Alternatively, you can create a slideshow of images or cards that viewers can click through. This means you should make sure your Story has a strong narrative to get viewers to continue. For example, if you’re showcasing a product, customize each slide to feature a different benefit (making sure your branding and design is consistent). And at the end, don’t forget a link to your online store!

Save Stories to your profile

Stories are published separately from your usual posts, but you can save Stories to be featured on your profile under different labels. So, you can use Stories to create highlights of your products, services, before-and-afters, and more – which followers can view any time they visit your profile. Since Instagram bios can be very limiting, it’s a great way to showcase more of your practice in an interactive way. Consider creating branded icons for your featured Story collections with organized labels so followers can easily find what they’re looking for.

View your Story analytics

Instagram is one of the best social media platforms available when it comes to providing analytics and data to business pages. By swiping up from the bottom of your screen when viewing your Story, you can see which of your followers has viewed your Story and any actions they’ve taken. This can include clicks, impressions, follows, profile visits, and more. This can help you determine what parts of your Story are driving traffic and where, helping you better strategize your social media campaigns.

Let’s Get In Touch

There are a staggering number of features available on Instagram and Facebook that you can use to grow your online presence and encounter new potential patients. At DLM, our social media experts can help sharpen your Instagram strategy and help your practice thrive. Ready to learn more? Give us a call or fill out our online contact form to learn more about our social media services and industry-leading digital marketing tools.

The post Your Guide to Instagram Stories for Business appeared first on Digital Limelight Media.

How to Add Links

1. Edit Profile: Go to your profile by clicking your profile pic at the bottom right of your screen, then tap the “Edit Profile” button. This button appears as a gray bar near the top of your screen, between your bio and your posts.

2. Write a Description: Add a custom description that promotes your practice and then add your website’s URL. Quick tip: if you type out your bio in a word processing software or the Notes app on your phone, you can space out your information on different lines.

3. Link to Other Profiles: If you would like to link other profiles to your account (skincare brands you like, personalized pages for your staff, etc.), tap the “@” symbol on the bottom right and type the profile’s handle, or username. You can also add hashtags to associate your practice and profile with keywords potential clients may be interested in.

Why Are Links Important in My Bio?

There are many options for adding links to your Instagram bio and each of these links serves as a call to action. If your followers and potential clients see a post they like, the prompt to visit your bio makes it easier for them to access your website, learn more about the treatments you offer, and hopefully schedule a consultation! This increases traffic which can lead to more people seeing your page, this visiting your website.

If you would like to have a permanent link in your bio, use it to send people to the home page of your website or an overview page of the procedures you offer. You can also switch up this link weekly, monthly, or however you choose to highlight various products, new treatments, and specials.

Set Up Your Instagram Account Today

The marketing team at Digital Limelight Media can help you design an Instagram profile with consistent, branded posts that highlight your practice and goals. Learn more about the services we offer online or schedule a quick demo and let us get to know you and your business better.

The post Add a Link to Your Instagram Bio in 3 Easy Steps appeared first on Digital Limelight Media.

Should You Have a Social Media Account?

Social media is a great way to connect with your clients in a casual environment. Many people think it is just the younger crowd on social media, but a demographic breakdown reveals the surprisingly high percentages of people with at least one social media profile:

• Ages 18-29: 84%
• Ages 30-49: 81%
• Ages 50-64: 73%
• Ages 65+: 45%

It may be true that millennials and Gen Z utilize social media the most, but the older population has become more tech-savvy in recent years, and everyone is using social media as a way to connect with others. Need some ideas for how to build your social media profile? Check out the different strategies and techniques used by some of the most popular doctors on TikTok.

Five Popular Doctors on TikTok

Dr. Don Dizon

Dr. Dizon, MD, is one of the most popular doctors on TikTok and he has made sure to brand his page so that he is recognizable. His videos often include captions with pop-art dialogue boxes or colorful text. Purple and red seem to be common colors visible across many of the videos on his profile. One popular video format he uses is “storytime” videos where he shares medical scenarios that have happened during his personal life, during his residency, or during his time as a doctor. He also mixes these up by answering his follower’s questions about medical conditions, treatment, and more.

Dr. Stella C.

Dr. Stella uses her TikTok page to share updates about COVID-19, monkeypox, and other recent health updates. Her educational videos include lots of charts, screenshots of news stories, and clips of legal documents to highlight certain sections and explain what is being said in easier-to-read terms. Although most of her content is informative, she keeps her page entertaining with her high-energy videos and humorous reactions to otherwise serious news content.

Dr. Emeka Okorocha

Dr. Okorocha answers a variety of health-related questions from his followers and uses his platform to promote his new book. He includes exercise tips and tips to stop smoking as well as signs to look out for regarding mental health. He also adds in high-energy videos of him dancing or acting out different scenarios with a humorous twist.

Dr. Adam Goodcoff

Dr. Goodcoff, DO, uses his platform to depict various scenarios about what treatments to give in different situations and even includes demonstrations of these treatments in some of his videos. His bold, colorful captions draw his 1.8 million followers’ attention while educating them on many helpful medical tips, such as what to do for a nosebleed and the signs of diabetes.

Dr. Anthony Youn

Dr. Youn, MD, shares his reactions to plastic surgery before and after photos and often advocates for less invasive measures or more naturally appearing plastic surgery. He also creates videos of fake yet humorous scenarios that could happen in the hospital and uses this humor to share information engagingly. His variety of videos and mixture of education and engagement has earned him 7.9 million followers on TikTok.

Do You Want to be the Next TikTok Star?

It might be difficult to reach that million-subscriber level, but you can still use your social media profiles to engage with your clients and generate more traffic to your practice. If people see content they like, they will keep coming back and might just visit you in person over time.

Our marketing and content teams at DLM can help you create a successful social media profile with a unique brand for your practice. Visit us online or give our office a call to learn more about social media marketing and other services we offer to give your practice a complete marketing transformation.

The post Board-Certified Doctor or TikTok Star? appeared first on Digital Limelight Media.

Create a Memorable Profile

The first step to a successful social media account is a memorable username and a visually appealing page. Your username should be something recognizable and relevant, like your business name. If your business name is already taken, try starting with the business name then add an adjective or additional detail related to your company. Make your profile picture your company logo and write information about your brand in your bio. Don’t be afraid to add some wit or come up with a catchy phrase. For example, Oreo’s bio reads “Playful moments from your favorite cookie.”

Consistent Posting Schedule

Set up a posting schedule that will give your clients consistent content, even on holidays. Before engaging with your audience, you should set up some posts, about 10-15, so people will already see a full screen of photos when they click on your profile. As your platform grows, you will learn what time of day is the best time to post and what content your followers are looking for.

Engage with Followers

Social media creates a strong sense of community – if you want people to be talking about your brand offline, you need to talk with them online. Respond to comments, like and comment on other people’s photos, answer questions, and start conversations with your followers. You can also engage with your audience through witty captions and calls to action that encourage viewers to look more into your website and services.

Hashtags

Hashtags are part of the engagement you have with your followers. By linking related topics to your post, users interested in that topic can look up the hashtag and find your account. They will also see related hashtags and when you link multiple of these on your posts, you increase the chance of being discovered. Growing your platform helps your account be showcased on the recommended pages and one way to bump your name to the top of the page is by linking your platforms.

Link Your Platforms

Different platforms allow you to reach different audiences and share different content. People might follow you on Facebook but not know you also have an Instagram account, so you should include your Facebook username in your Instagram bio and vice versa. This will help drive up traffic and encourage more people to start following your account.

Get Started with Digital Limelight Media

Developing your own social media plan and creating and publishing your posts can take a lot of time, but we are here to help. At DLM, our team of content creators and marketing specialists will design a social media profile for you that keeps your brand consistent and highlights the services you want clients to focus on. Give us a call at 616-222-3735 or visit us online to learn more about the services we offer.

The post Gain Followers on Social Media Without Paying for Them appeared first on Digital Limelight Media.

Keep Your Brand Consistent

It may seem like a silly thing, but making sure to use the same profile image for your various social media profiles is an example of a consistent brand across your practice’s online presence. Whatever social profiles you utilize, they should have a similar tone, color scheme, hashtag use (or tags), and graphics to help people recognize and remember you. Having an Instagram account that’s totally focused on sharing before and after photos and monthly specials is fine, but if your website reads like professional journal articles, people won’t know which is the “real” experience they’ll get at your practice.

A good rule of thumb is to keep things simple across your many accounts and content production platforms. Keep an approachable but professional tone in your posts and every once in a while perform an audit of your social accounts to make sure they haven’t drifted too far from one another.

Share Useful, Original Content

As a medical practice with a doctor (or multiple doctors) leading the business, it’s appropriate for you to be a thought leader with your content. This is especially true for dentists performing novel procedures or using techniques designed to be more comfortable or more effective than other dentists might use.

People are interested in knowing you’re an authority in your field as well as having a basic level of competency they expect from pretty much every dentist. Social media profiles are a great way to promote new articles, blog posts, or videos you’ve created, as well as photos of real patients who have gotten straighter, whiter, or more functional smiles after seeing your practice.

Engage With Your Audience

When was the last time your social media profile (whether the practice or the dentist) responded thoughtfully to a comment or reply? Never? It might be time to start engaging in a professional manner with the people who interact with you. Pick one or two engagements per post to simply say “thanks” or respond to negative feedback to help turn around a negative impression.

As always, make sure not to violate any patient’s privacy or health information, and use your best judgment when responding to others online; a knee-jerk response is usually never the best method of engaging.

Utilize Sponsored Posts

On nearly every social media platform these days, there are options to boost your posts to additional non-followers of your account in a blend of digital advertising and social media. When deciding to create sponsored content, make sure it’s as approachable and easily understood as possible, since more people than just your niche audience will see it. This is a great way to introduce new procedures or share particularly effective before-and-after photos to help get more eyes on your practice’s page.

Social Media Marketing by DLM

Running a social media account seems like a simple task, but there’s a reason practices hire full-time jobs just to manage their accounts. Between ideating, scheduling, monitoring, and reporting, social media management can add undue time and cost burdens to your current office staff. If you want your professional presence on social media done right, you’re in the right place. Our social media specialists curate social plans monthly and report on how your brand is growing online, tying its results all the way down to EMR data to show you in real-time how your marketing dollars are paying off. Learn more by calling our team or contacting us online today.

The post How To Make Your Dental Social Media Better appeared first on Digital Limelight Media.

The rise of influencers and the increasing prevalence of brands and professional services on social media allows medical practices like yours to enter mutually beneficial relationships with new people without them feeling like you’re necessarily selling to them all the time. Instead, social media is a way to build trust with people before they ever even pick up the phone to call you.

If the social landscape seems daunting or inaccessible to you, we’re here to help. Our social media marketing services allow you to put your brand in front of potential patients where they spend their most valuable time online. Here are our general tips for getting started with social media.

Go Where Your Patients Are

This can take some time to truly iron out, but you may not need to be on every single popular social media platform in order to draw a robust audience. About 70% of American adults are on Facebook and Instagram, making these two places an obvious starting point, but not necessarily your end-all-be-all strategy. Other highly popular platforms you should consider include:

• YouTube
• Twitter
• TikTok
• Google My Business (for Google searches)

People also frequent more niche sites like RealSelf when they’re passionate about cosmetic trends and procedures that you may provide, up to and including plastic surgery procedures. You can find out where people spend their time in your area by simply asking a question or two in a follow-up survey sent to patients who have already come in for a consultation or treatment: both where they heard about you and where they spend most of their time online.

Best Practices For Setting Up Social Media Profiles

Username/Handle

The first place you’ll start once you decide which platforms to use is by choosing a handle or username. You may find you have limited options for usernames given the many hundreds of millions of users on each platform, but the idea is to mention your practice name/brand, location, physician name, or even year of founding to help make yours both unique and readable. Adding a bunch of random numbers or symbols just to ensure it’s a valid unique username makes it look like spam, so avoid that.

Profile/Banner Image

Use your logo for all your profile pictures, preferably the same exact one across platforms that are used on your website. This helps solidify your brand identity no matter where people find you online. If your logo is too large or illegible at small sizes, you may want to consider cropping it or having someone redesign it for social media.

Your banner image should also be consistent across the sites that offer one. This is a long horizontal image that could be the name and logo of your practice, a pretty photo of your office location, or something else that evokes your brand.

First Few Posts

Although you’re free to set up your account(s) prior to having a strong content strategy in place, it’s best to have at least 3-5 posts ready to go on scheduled dates when you’re ready to start your pages and profiles. Common topics you can discuss in posts across platforms include:

• New blog posts on the website
• Before-and-after photos
• Patient testimonials
• New procedures
• Monthly/limited-time special offers
• Videos with the physician or practice manager

There’s no set rule for how often to post, although most practices find once to a few times a week is sufficient to stay in front of people without annoying them to death with how often you post.

Social Media Marketing For Medical Practices By DLM

Still, seem like getting started with social media is going to be an uphill battle? Our marketing experts can help. We create monthly content calendars for whatever platforms are most beneficial to you, as well as create or modify graphics to give you a professional presence throughout the social internet. Get your social media game plan by calling our office or contacting us online today.

The post Getting Started With Social Media For Medical Practices appeared first on Digital Limelight Media.

There Are Endless Social Media Marketing Opportunities

Opportunities for social media marketing are abundant on the app, between influencer partnerships, sponsored posts, and promoted ads. It’s hard to wade through what’s going to be necessary or beneficial for your business. Industry standards are a big indicator of what social tactics are going to do well with your audience. Although, there is a gold standard across all industries: personalized content. 

Social media is named as such for a reason, it’s social. Let’s dive into why personalized content resonates so highly with audiences across industry and demographics.

Why Personalized Instagram Content is Essential

Grows Trust Within Your Follower
With 2 billion monthly users, Instagram gives you the chance to put a face to your business. Particularly in the medical industry, the often complicated nature of surgery, procedures, and verbiage create distance between the average follower and their medical professionals. Instagram allows a deeper connection to be created and puts a face to the complexities of your business.

When your followers see you taking time out of your day to create posts that connect to their interests, their questions, and them as a whole, it creates a two-way relationship and grows trust and attention to your brand. This is your opportunity to perform Q & A videos, run giveaways, and share items relevant to the lives of your clients.

It Builds Brand Recognition
Clients and consumers are more in touch with their favorite brands than ever and it’s been proven they value engaging, memorable, and transparent content. Instagram offers the opportunity to solidify your brand through the personal touches of your own business. When your audience sees the transparent methods you use to accomplish your business goals, they see the heart behind your brand.

Do you pride yourself on a staff that feels like family? Snap a quick photo of your dinner out together and share on your Instagram story. Do you want to be known as a welcoming and down-to-earth clinic? Share a photo of the refreshments you have waiting for your clients. When your followers see our personalized content, they see YOU.

It Prevents Ad Burnout
With research suggesting modern-day consumers see up to 10,000 ads a day, ad burnout is a real possibility. Don’t get us wrong. Social ads are a highly effective (and an often affordable) way to reach your target audience. But breaking up a users’s Instagram feed with personalized content prevents consumers from writing off your content as one big ad.

Consumers will gravitate to your content even more when they aren’t constantly being sold to or pushed to take action.

It’s What’s Trending
There’s a push to “make Instagram casual again.” Over the past 10 years, Instagram has shifted from a dumping ground for photos of what you had for lunch to a highly edited and produced advertisement of one’s own life, and people miss the old days of the app. As of January 2022, the hashtag #makeinstagramcasualagain has 7.9 million videos full of inspiration on how to craft a laid-back Instagram aesthetic.

This creates space for your office to share the little moments. Your followers want to see the view from your commute to the office and your receptionists’ coffee orders. This trend affords the opportunity to easily connect with your audience in the day-to-day functioning of your practice– and makes it easy! You don’t need a lighting set up or a high-quality set to get started.

Personalized Content Performs Better

The bottom line is that personalized Instagram content performs better. While your promoted ads may be just as valuable as your personalized content, your audience doesn’t always know this. Show them that you can provide relevant ads AND interesting sneak peeks into your business. Diversifying your content to include personalized touches grows your following and your business returns. 

Let’s Chat About Your Socials

If you’re looking for help with your social media or digital marketing in general, Digital Limelight Media is here to help! We have experience in all things digital and are excited to use that experience to grow your business. We are all about making connections and allowing your office to practice more efficiently so you can spend more time doing what you do best. Fill out our contact form to learn more about what we can do to you, and follow Team DLM on Instagram so we can get to know each other!

The post 4 Reasons Personalized Instagram Content is Essential appeared first on Digital Limelight Media.