ROI Archives - Digital Limelight Media Mon, 03 Feb 2025 23:12:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://dlmconversion.com/wp-content/uploads/2022/12/cropped-dlm-favicon-32x32.png ROI Archives - Digital Limelight Media 32 32 How to Price a Product https://dlmconversion.com/blog/how-to-price-a-product/ https://dlmconversion.com/blog/how-to-price-a-product/#respond Mon, 10 Mar 2025 11:07:00 +0000 https://dlmconversion.com/?p=2360 If you’re jumpstarting your practice’s online store, you’re taking a big step. Ecommerce is one of the best ways to generate extra revenue and...

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If you’re jumpstarting your practice’s online store, you’re taking a big step. Ecommerce is one of the best ways to generate extra revenue and give your patients easier access to their favorite products. As you know, however, it’s never as easy as adding a new link to your website. There’s a lot of thought that needs to be put into your products’ individual pricing so you can maximize your profit and keep your patients happy with their decision to purchase. Here’s what to know about pricing your ecommerce products and how our marketing specialists can help.

What is Product Pricing?

Product pricing is the process of using both internal and external factors to determine the value of a product. Product pricing strategies can vary widely based on your industry and area, but it’s important to know that your strategy has a direct impact on the overall success of your ecommerce efforts and your practice as a whole. Product pricing requires some in-depth knowledge of your business, industry, and competition, so make sure to continually look at other practices in your area offering similar products.

How Should I Price My Products?

Advice about product pricing can vary widely in its quality. The best way to begin developing your pricing strategy is by having a rock-solid understanding of your ideal customers and the local market you’re participating in. That’s because pricing will incorporate a variety of factors like your business finances, your online store, your product’s positioning in the market, and even whether there’s short-term or long-term demand for it.

Fortunately, setting a price for your product isn’t a one-time decision. The best strategy is to set an initial price and adjust it as you go.

Your Pricing Model

To find an initial price, start by adding up all your product costs and determine your profit margin. This process is called cost-plus pricing and it’s one of the most basic ways to set a price on your products. If it seems too simple, that’s because it can be – your pricing strategy will ultimately include a lot of other factors that are unique to your practice. These aren’t always something you can account for, either. Some other factors that may come up include consumer trends, competitors in your area, and insight from your customers.

Here are the biggest factors to consider when establishing a pricing model.

Variable Costs

Variable costs are the basic costs like the cost of ordering your products (or the labor and raw materials if you make them yourself), called the cost of goods sold. However, variable costs can also include things like your time spent ordering, preparing, sorting, and shipping your products to your customers. It can also include product marketing and promotions, as well as maintaining your ecommerce site.

Profit Margin

Profit margin is typically a percentage of each product sold on top of your variable costs. When you’re choosing a percentage, keep in mind that:

  • Fixed costs haven’t been included yet
  • Your price range still falls within the market’s acceptable price for your product (and doesn’t totally outprice your competitors)

Once you have your profit margin determined, take the percentage and turn it into a decimal (so 20% becomes 0.2) and follow this formula:

Target price = (variable cost per product) / (1 – profit margin as a decimal)

Fixed Costs

Fixed costs (or overhead costs) are costs that don’t change based on the number of products you sell. They’re typically not tied to product sales and can include things like building costs, salaries, taxes, website maintenance, and more. Regardless, it’s important to include them in your product pricing since they ultimately impact your overall profit – something that can be boosted by a well-managed ecommerce campaign.

Let’s Get in Touch

Interested in starting your own ecommerce site to boost revenue and become your patients’ source for their favorite products? At Digital Limelight Media, our marketing specialists can help you transform your ecommerce presence with industry-leading web marketing and strategy. Give us a call or fill out our online form to get started.

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What Is A Break Even Analysis? https://dlmconversion.com/blog/what-is-a-break-even-analysis/ https://dlmconversion.com/blog/what-is-a-break-even-analysis/#respond Tue, 18 Feb 2025 10:59:00 +0000 https://dlmconversion.com/?p=2356 If you’re like a lot of medical practices, you’ve got a specific skill set and areas of expertise that you and your staff can...

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If you’re like a lot of medical practices, you’ve got a specific skill set and areas of expertise that you and your staff can handle well, but that doesn’t mean you also don’t have blind spots or weaknesses when it comes to running a business. After all, despite the good that medical practitioners do for their communities, at the end of a day, a medical practice still needs to pay the bills and leases in order to continue providing care for your specialties.

That’s where services like practice management, data reporting and analysis, and financial planning can be overlooked. However, meeting these basic needs is crucial to ensuring your practice is financially healthy and growing in the right direction for your niche. With marketing and business services provided by experts like the ones at DLM, we’ll help you achieve your financial goals and grow with the latest tools and best practices available for medical professionals today.

What is a Break-Even Analysis?

One of the fundamental small business accounting practices is a break-even analysis, often simply referred to as a “breakeven.” It’s a chart that plots profitability over time compared to expenses, used to show graphically at what point your practice will break even, or reach profitability. You’ve likely accumulated substantial costs in opening your practice whether it was 10 years ago or last month. However, you can expect revenue to eventually outpace the principal and interest of your debts to where your practice actually starts to make money in excess of that amount.

An accurate breakeven analysis, adjusted yearly or quarterly for the pace of sales and amount of debt, can help determine your overall marketing strategy and business goals, whether you’re looking to sell your practice, bring on new physicians, or simply make a profit.

Benefits of Break-Even Analyses

Running a breakeven shows you how quickly your practice will become profitable at your current revenue rate. This can help inform several decisions or strategies, from negotiating healthcare plans, insurance policies, or other contracts, as well as how much to charge for certain procedures so you can put more money in the bank. It can also help direct efforts like promoting certain highly profitable or popular procedures, or show you that you need to move in a totally different direction than the one you’ve been going in if you want to break even more quickly.

Breakevens also reveal hidden costs you may not think about on a daily basis, like office space in addition to the cost of new devices or tools for the practice. These costs might not be front of mind all the time, but they definitely contribute to your practice’s financial health.

Finally, breakeven analysis can help you decide whether to move forward with new products, services, or personnel. If you’re not going to achieve profitability for years to come, it might not be the right time to buy a new laser platform or hire a specialist for treatments that aren’t utilized that often.

Practice Management By DLM

At DLM, we’re here to promote your practice’s success through marketing, automation, and technology. Learn more about what we can offer your practice and what we recommend for business best practices by calling our office or contacting our team online today.

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5 Reasons Why Traditional Competitor Analysis Isn’t Enough https://dlmconversion.com/blog/5-reasons-why-traditional-competitor-analysis-isnt-enough/ https://dlmconversion.com/blog/5-reasons-why-traditional-competitor-analysis-isnt-enough/#respond Tue, 04 Feb 2025 10:47:00 +0000 https://dlmconversion.com/?p=2354 You might think you know who your competitors are, but have you taken the time to look at metrics such as SEO, search rankings, and...

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You might think you know who your competitors are, but have you taken the time to look at metrics such as SEO, search rankings, and clickthrough rate? Here are five reasons why traditional competitor analysis may not be enough and why your competitors might be different than what you initially thought.

1. Times Have Changed

It can be easy to get stuck in the past, but you might want to consider that the most popular medical office from twenty years ago maybe isn’t so popular anymore. Furthermore, new businesses have developed in that span of time that you should be aware of. Besides, look at how much has changed in just a few years: online presence, technology such as AI, and new marketing strategies. It makes sense your competition will change as time passes.

2. Online Competition

As a practice with a physical location, you may not be considering the online presence of other practices. Many online services are now available in the medical industry, such as virtual appointments and online stores for products sold by your practice.

3. Narrow Thinking

You may be thinking too narrowly about who your competitors are. For example, if you own a general dental office, you might just be looking at other dental practices in the area. What about orthodontists, oral surgeons, specialty dentists, or pediatric dentists? Some of these practices might be your competitors, too.

4. New Competition

You may be basing your competitors on those who have been around for some time or those that you have heard of. New companies that have had a strong start and gained a large client pool within their first few years of development may also be some of your top competitors.

5. Reliance on SERP

If you are only looking at the search engine results page (SERP), your perspective on your competitors may be shifted. SERP is based on national results, and although you may have some national competitors based on the services you offer, a more local perspective could be more accurate when trying to boost the relevance of your practice.

Gain a New Perspective and New Marketing Strategy

Once you know who your top competitors are, you can compare their practice to yours and use this as inspiration to alter and improve your marketing strategy. This can be a lot of work, but luckily, Digital Limelight Media is here to help! Let our marketing and design specialists redesign and rebrand your website to put your practice at the top of Google’s search results. Schedule a quick demo with us today to learn about the services we offer.

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Everything You Need to Know About Digital Marketing https://dlmconversion.com/blog/everything-you-need-to-know-about-digital-marketing/ Fri, 21 Oct 2022 19:37:00 +0000 https://dlmconversion.com/everything-you-need-to-know-about-digital-marketing/ Your online presence is just as important as your physical one and incorporating a digital marketing strategy into your campaign is one of the...

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Your online presence is just as important as your physical one and incorporating a digital marketing strategy into your campaign is one of the best ways to promote your business and encourage new patients to visit your practice.

What is Digital Marketing?

Digital marketing involves everything online: websites, social media, search engines, email, text messaging, and YouTube. In today’s Internet-focused world, digital marketing is essential when it comes to promoting your practice and attracting new patients. Consumers have come to rely on digital presence when they want to learn more about any business or service.

Social media can be used to promote various services you specialize in and encourage people to schedule a consultation. Blog posts give patients, or prospective patients, more information about these services and helpful information they can use at home or use to prepare for a consultation. These blog posts can be included in monthly newsletters or emails to remind patients about your business.

Benefits of Digital Marketing

1. Targeted Audience

Digital marketing gives you control over where your content goes, which also gives you control over who sees it. Billboards and magazine advertisements can be seen by everyone, but not everyone is interested in a cosmetic procedure or in need of medical treatment. On social media, you can use hashtags to target a specific audience with keywords such as “medicine,” “plastic surgery,” “injectables,” etc. Different social media platforms also draw in different demographics so being aware of those can help you tailor your marketing strategy to specific people.

2. Cost-Effective

Digital marketing is much cheaper than outbound marketing methods such as billboards and advertisements. On the other hand, creating a social media account is free and a website domain can be bought for a fairly low cost. Social media, blogging, and search engine optimization (SEO) are all low-cost methods with high effectiveness to promote your services.

3. Compete with Bigger Names

A digital presence connects you with a nationwide audience. If you are located in a smaller city, digital marketing will help you compete with doctors in big-name cities such as New York, San Francisco, and Miami. What’s important about your social media and online presence is showing that you can compete with these big names. Show prospective patients that your work is just as good and highlight some unique features about your practice that will encourage people to travel.

4. Track Your Metrics

Digital marketing allows you to easily track website traffic, new leads, and the impression your content is having on your audience. Website traffic not only shows you how many people are viewing your website, but also which pages they visited and where they are located. You can then track where these leads are coming from, whether it is your blogs that are working well or social media drawing in a new group. Social media and other forms of digital marketing also let you see comments, likes, and shares so you know which content is working best. With digital marketing, it is easy to quickly adapt your strategy to the most effective methods.

5. Buyer’s Journey

When you engage with your audience through their entire buyer’s journey, you are more likely to keep leads with you from start to finish; ultimately this is scheduling a consultation. Personalized content such as emails with their name in the subject line and the creation of more content that shows positive metrics will help you engage with them. You can then track your leads through their process as another way to see where the process on your end could be improved. Maybe you need to engage them better at the start, send more or fewer emails, or reach back sooner if they contact your office.  

Digital Marketing at DLM

1. Search Engine Optimization (SEO)

SEO uses keywords that help your website rank higher in search engine results to increase website traffic and organic leads. On-page SEO is all of the visible content, including FAQs. If someone searches “What is a rhinoplasty?” on Google and you have this question listed and answered on one of your pages, your site may pop up in their search results. The more optimized your website, the better the chance this will happen. Off-page SEO includes backlinks which are links to your website that come from other web pages. The more outside sources linking to your website, the higher your website will rank.

2. Content Marketing

Blog posts, infographics, and visual media generate brand awareness and attract clients in a fun, engaging manner. Blog posts can be used to discuss procedures in-depth, show your expertise in the medical field, give suggestions about certain health topics (such as wearing sunscreen), and more. Infographics can be used on your website, in blog posts, or on your social media to attract your audience’s eye and inform them in a visually appealing way. Similarly, videos give your audience something to look at and this can create a better connection with your patients, especially if you use videos to talk about yourself, your practice, and your staff.

3. Social Media Marketing

Social media is another way to engage with your audience on a platform they are comfortable using, such as Facebook or Instagram. You can promote your business by encouraging prospective patients to receive certain treatments with FAQs, testimonials, before and after photos, and more!

4. Marketing Automation

Automating certain tasks not only makes your marketing strategy more efficient but also sets up expectations for your audience. Social media posts can be scheduled ahead of time so that your followers know what day and time to expect your posts. Similarly, emails can be automated so that they are sent out immediately after someone signs up then sent regularly basis (weekly, monthly, or however you choose).

5. Email Marketing

There are many different types of emails that you can use in your marketing strategy. Customer welcome emails are a great way to engage with potential clients and show them that you care about their service. You can also use your email to promote your blog, holiday or monthly specials, and loyalty programs.

Your Marketing Team Specialists at DLM

If you’re looking to take the next step in your marketing campaign, the marketing team at Digital Limelight Media has you covered for all your needs. We will create a personalized strategy for you that gives your practice a unique brand and effectively promotes your services. Visit us online or schedule a quick 15-minute demo with one of our marketing specialists to learn more about all the services we offer.

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Creating an Effective Customer Journey Roadmap https://dlmconversion.com/blog/creating-an-effective-customer-journey-roadmap/ Thu, 20 Oct 2022 19:34:00 +0000 https://dlmconversion.com/creating-an-effective-customer-journey-roadmap/ Marketing medical services and treatments requires a good general understanding of who your ideal or most common patient is and taking them on a...

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Marketing medical services and treatments requires a good general understanding of who your ideal or most common patient is and taking them on a journey that allows them to discover the benefits of your practice over their alternatives. This means marking checkpoints, destinations, and understanding how people want to pace their trip through your brand and marketing materials. So where to start? How do you know who you’re hoping to join you on the journey? With a medical marketing partner like DLM, we’ll help you answer those questions and grow your practice.

Understand the Customer Journey

The first rule you should come to grips with is that customer journeys are not linear. They don’t all enter at the same point, follow the exact same steps, and come to the same conclusion. They also certainly don’t follow a predetermined timeline, especially when it comes to elective medical procedures. Therefore, your journey roadmap for your ideal patients must be flexible and consistent whether a patient first interacts with your website or with a front desk worker who answers their phone call.

With the myriad entry points to your practice thanks to digital tools, you need a robust tracking system to consolidate your disparate information into a single place where your team can act on it. DLM’s Insight tool was built to be fully customizable for your ambitions with an enterprise-level technology stack that keeps everything in one place.

Establish Clear Goals (More Than One)

Just as there are multiple on-ramps for people to start a journey with your practice, there should be multiple off-ramps that satisfy certain goals for your practice. Obviously converting leads into paying patients will be a key goal for most physicians, but there are other ways people might gain or share value through your efforts, making them more likely to refer or return when they ultimately make a decision.

For example, an off-ramp might exist at the end of a drip campaign of say, 5 introductory emails. If the person hasn’t opened or clicked on any of them, the final email could be an invitation for a free consultation or other offer to help entice them to make a definite step. Otherwise, you’ll know that the lead is likely not interested and you could take steps to archive their information so you don’t continue muddying your efforts with people who don’t take action.

Solicit Feedback

Understanding your customers’ unique journeys means understanding both what they enjoyed and disliked about the process from start to finish. Identify the most common obstacles or pain points and remove them so people who follow a similar path don’t encounter them. This might be anything from a broken hyperlink on a web page to a lack or video content that would have meant a lot for a specific person’s decision making.

Review and Iterate Touchpoints

As you hear feedback and gain insight into what paths, marketing efforts, and procedures are making the biggest difference for your practice, don’t be afraid to go back to the drawing board a little. Re-emphasize the commitment to the things that are working well and decide how to address those that aren’t.

In an ever-advancing digital marketing world, the trends of last year may not carry through as people’s preferences change and novel campaigns generate more attention. By reviewing your materials and strategy regularly, you can reflect on whether they need to be updated to match the times or stick with what you have to save the effort of creating new journeys.

Translate the Journey For Everyone

Finally, patients don’t make the journey on their own – they have the help of your front office staff, website materials, and marketing channels to inform them on the way and encourage them to choose your practice. This means everyone who contributes to a touchpoint on the customer journey needs to know where that person might have come from and where they need to go. This means that everyone from creative asset development to website hosts should understand how their contribution creates value for the practice. As the leader, it’s your job to ensure this overarching strategy is correctly communicated in the way each team will understand best.

Full-Journey Digital Marketing Services by DLM

As a medical practice, you aren’t fixated on the trends, emerging technologies, or best practices of today’s marketing, but rightly on the medical techniques that provide the best results. With us as your healthcare marketing partner, you’ll save valuable time and effort outsourcing the day-to-day tasks of your efforts while maintaining a key role in strategy for what works best for your ideal patients. Learn how our technology and specially-designed software can put your team on the same page and leverage automations to give you a scalable marketing ROI. Call or contact us online to start a conversation.

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Why is Customer Lifetime Value Important? https://dlmconversion.com/blog/why-is-customer-lifetime-value-important/ Sat, 10 Sep 2022 20:26:00 +0000 https://dlmconversion.com/why-is-customer-lifetime-value-important/ Did you know that it is easier to sell to an existing customer than it is to acquire a new one? Because of this,...

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Did you know that it is easier to sell to an existing customer than it is to acquire a new one? Because of this, it is vital that your customers are satisfied with your service or product so you can retain them long enough to regain the investment needed to initially earn their business. One of the best ways to avoid customer churn that leads to struggling for new business is to measure customer lifetime value (CLTV). This will help you keep highly valuable customers, resulting in increased revenue over time.

How to Calculate Customer Lifetime Value

To find your customer lifetime value, you calculate the average purchase value and then multiply that number by the average number of purchases to determine customer value. Once you calculate the average customer lifespan, multiply that by customer value to determine customer lifetime value.

The Importance of Understanding your Customer Lifetime Value

There are many reasons why understanding your CLV is vital, including:

Increasing CLV can lead to boosted revenue over time

The more value a customer brings to your company during a lifecycle, the more revenue your business earns. Because of this, tracking and improving CLV will result in more revenue. CLV pinpoints the specific customers that bring the most profits to your business, allowing you to serve these current customers with services they like to encourage long-term business.

CLV can help you pinpoint issues so you can boost your retention

By making reviewing CLV a priority, you can identify any worrisome trends that pop up and take action to address them. For example, if your CLV is always low, you can work to enhance your customer support strategy or loyalty program to better meet customer needs.

Helps to target ideal customers

When you discover the lifetime value of a customer, you will know how much money they spend at your business over time. With this information, you can create a customer acquisition strategy to target specific customers who will want to spend money on your business.

Increased CLV can reduce customer acquisition costs

Acquiring brand new customers can be expensive.  Because of this, it is important that you identify and nurture the most valuable customers. In turn, this will increase profit margins, increase customer lifetime values, and reduce customer acquisition costs.

Reach Out to Us Today

At Digital Limelight Media, we offer retention marketing to help you keep loyal customers and customer relationship management services to help streamline your lead communications. To learn more about our services or to schedule a 15-minute demo, contact us today.

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Why A Healthcare Marketing Consultant Can Save Your Practice Money https://dlmconversion.com/blog/why-a-healthcare-marketing-consultant-can-save-your-practice-money/ Wed, 03 Aug 2022 16:19:00 +0000 https://dlmconversion.com/why-a-healthcare-marketing-consultant-can-save-your-practice-money/ Are you a medical practice leader who’s sick of seeing slow growth in revenue and new patients? It may be time to turn to...

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Are you a medical practice leader who’s sick of seeing slow growth in revenue and new patients? It may be time to turn to a trusted medical marketing consultant to help you get your strategy on track. Consultants are like practices in that no two providers of service are alike. This means you have a great opportunity to meet a consultant who perfectly matches your goals and idiosyncrasies to achieve what you aren’t able to achieve on your own.

Here are four ways a healthcare marketing consultant can help your practice.

1. Reduce Wasted Spend

If you’re completing marketing tasks in-house, it’s probably costing your practice in more ways than you think. The hours you spend strategizing, getting buy-in and creating marketing campaigns as simple as a Google search ad or as detailed as direct mailers take your attention away from what matters most: enhancing the patient experience.

Not only are you spending money on the materials and ads that may or may not be effective, but you’re also losing money in the opportunity cost of time away from patients. With a marketing consultant at your service, all this happens in the background, meaning you save a lot of money and time (not to mention effort) and only think about marketing when making big decisions.

2. Build An Effective Strategy

Effective marketing strategies are built on robust sets of data about how your previous campaigns have performed and how your competitors are doing. Do you have this data? More importantly, do you have the time to look over the data and come up with a proven strategy for the coming weeks and months?

A marketing consultant firm already has this data and can build a customized marketing plan that uses high-return channels to get you more clients and more revenue. On top of that, they will review your data regularly to make sure you keep getting the best ROI for your efforts as the landscape changes and patients give valuable qualitative feedback.

3. Increase Conversions

In many cases, office staff receive tons of leads from your marketing efforts through the website, with phone calls, and cold emails to your practice. But without a centralized platform to handle all this information, many leads slip through the cracks, meaning a potential opportunity that your marketing earned doesn’t convert into a paying customer. Increase conversion rates from all your marketing channels with a healthcare marketing consultant who can track leads all the way through your EMR to give you the most important insights into who pays the most and where they come from.

4. Negotiate Better Rates

The most competitive healthcare consultants understand the market rates for their expertise and want to make sure you pick them with low rates and high-value contracts. If you’re currently working with a marketing firm that you’ve been with for years, it’s possible you’re locked into a retainer that’s no longer effective for your budget. Shop around for a new healthcare marketing consultant to see how much you might be able to save with a new expert on your side.

Healthcare Marketing Services by DLM

Do you want experts who can take the tedious tasks off your team’s plate? How about a unified platform that collects all your marketing data and analytics and allows your team to log in from anywhere to answer lead forms and convert patients? If so, DLM Insight may be right for you. With dozens of integrations and customization options, our medical marketing software helps practices all over the country streamline their marketing and get back to what matters most: caring for patients.

Learn more or schedule a meeting with our marketers by calling Digital Limelight Media or contacting us online today.

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Ask These Questions Before Signing A Healthcare Marketing Agency https://dlmconversion.com/blog/ask-these-questions-before-signing-a-healthcare-marketing-agency/ Sun, 31 Jul 2022 16:27:00 +0000 https://dlmconversion.com/ask-these-questions-before-signing-a-healthcare-marketing-agency/ You want to grow your medical practice, but you’re not sure where to start. The first thought that’s crossed your mind is likely finding...

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You want to grow your medical practice, but you’re not sure where to start. The first thought that’s crossed your mind is likely finding a firm to handle your marketing and growth efforts for you, but there are hundreds of marketing agencies in your area alone, much less across the country, who can successfully take on your needs.

Finding the right agency for your practice size, industry, and goals is key. As you start to research firms like Digital Limelight Media for medical marketing services, ask these key questions of the agency and of yourself to find the right fit.

What Do You Need A Marketing Agency For?

The search process for a new marketing firm is going to be a lot easier if you have your goals ironed out before you start looking around and asking questions. This means you need to have a general understanding of where your current marketing efforts are working and where they’re not, or where you want to be advertising but aren’t yet.

Think about traditional marketing spheres like print materials, brochures, and ads, as well as digital tools like video marketing, social media presence, and your website. Where do you see success? What do you want to try that’s new? Where are your patients paying the most attention? These questions will help you identify the capabilities you need out of your medical marketing agency and help narrow down your ideal firm.

Does The Agency Specialize in Healthcare Marketing?

Marketing is marketing no matter what the industry, or at least it can seem that way. In reality, marketing is powered by people, and people with expertise in the healthcare industry are going to be a lot better at creating the right deliverables the first time around.

You should probably only consider marketing companies that specifically serve healthcare practices, even if your practice’s specialty is a little unique. You want to know their staff has at minimum baseline knowledge of healthcare marketing as they get to know you throughout the relationship.

How Long Have They Been in Business?

One thing to remember about teaming up with a marketing agency is that you can’t expect to see results overnight. In most cases with B2B marketing, the long-term partnership is what makes both your efforts truly worthwhile. Content marketing takes months if not years to start delivering results, but when it catches on, your benefits multiply across the landscape of your marketing efforts.

With this in mind, you want to trust that your marketing firm will be around for the next 2, 5, or even 10 years and that they prove their staying power in a competitive and ever-changing industry. One simple measure is how long they’ve currently been in business. A new company may still be a good fit, but a longer-lasting one should give you more confidence.

What Other Clients Do They Work With?

Compare your own practice with clients they currently work with. Ask about the average size or number of physicians of their average client as well as the industries they have current or recent experience working with. This can give you a picture ahead of signing a contract whether they’re going to quickly deliver quality materials or if they need some time and help to learn your unique specialty.

Medical Marketing Your Way

As a full-service digital marketing firm, DLM is part of the second wave of medical marketing specialty firms, capable of handling all your traditional and digital marketing efforts in our highly versatile software, DLM Insight. Centralize your email marketing, content, leads, and data in a single, easy-to-use tool that your staff can access at any time. Learn more about how our expertise in medical marketing can help your practice grow and scale by calling our office or contacting us online today.

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Benefits Of Paid Dental Advertising https://dlmconversion.com/blog/benefits-of-paid-dental-advertising/ Thu, 28 Jul 2022 16:00:00 +0000 https://dlmconversion.com/benefits-of-paid-dental-advertising/ If you’re a dentist or other medical practice wanting to grow, you may be aware of traditional advertising practices used to entice certain people...

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If you’re a dentist or other medical practice wanting to grow, you may be aware of traditional advertising practices used to entice certain people to try out a cosmetic procedure or to simply remind them to come in for a regular checkup. With people spending increasing amounts of their day online, however, these methods have their limits. A modern approach to advertising and growth almost always involved paid online advertising in some form, depending on your ability to invest in dental ads.

Learn how your practice can grow and get started today with paid dental ads, which can be managed and reported on by our team of medical marketers at DLM.

Control Your Ad Audience

One of the main benefits of digital advertising is your ability to choose precisely what kinds of people will be shown your ad. Whether you decide to create images for banner ads or popups, or simply advertise your website through plain Google search results, you have the power to segment your audience for specific demographics and search terms.

This means you aren’t simply displaying your message like a billboard that pretty much everyone sees, but rather only the people who are most likely to be interested in your services.

See Immediate Results

Unlike print campaigns or even emails, digital advertising shows you who’s seen your ad, who’s clicked on it, and where they went afterward in real-time. This allows your ad manager to monitor incoming data and adapt your strategy quickly in response to specific ads that are working well while trimming away the dollars that aren’t converting internet users into potential patients.

Invest a Little or a Lot

With Google controlling much of the digital ad space, all you need is a Google account and a few dollars to get started with digital ads. There’s also no technical limit or minimum to how much you need to spend to start getting your practice in front of people’s faces. Keep in mind, however, that while you don’t need to blow your competition away in terms of the amount of ad spending, you’ll need to invest a decent amount to be competitive and win the bidding war for high-value search terms.

Lock-In Your Unique Strategy

Just like the healthcare industry, the online advertising industry shifts and adapts in response to trends, demand, and costs. Fortunately, with a relatively low cost of entry, digital ad campaigns are able to be tweaked to lock in your strategy as you map out these trends over time. Your strategy won’t be the same as the other dentists in your area, and it certainly isn’t a one-size-fits-all approach that we use for our many medical clients. With enough data, you’ll lock in the strategy that works the best for your practice and marketing ROI.

Adapt Anytime

A related benefit to getting real-time data about your dental ad performance is that it makes it that much easier to plan your month-to-month spending as well as identify new opportunities for searches you may not have thought of before. In this way, digital advertising is both an agile and long-term solution to helping increase brand awareness and pull new visitors to your website.

Sure, digital advertising with paid dental ads is almost always part of a complete marketing strategy, but it’s also one more thing your office managers will have to learn about, set up, and monitor on their already tight schedule and budget. With our team, however, you won’t have to worry about any of that, since our paid ads specialists come ready with the awareness and skills to create lead-generating ads right off the bat. To learn more about how digital ads can help grow your practice, call our team or contact us online to set up a time to talk today.

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How to Use a Performance Scorecard at Your Healthcare Practice https://dlmconversion.com/blog/how-to-use-a-performance-scorecard-at-your-healthcare-practice/ Thu, 23 Jun 2022 16:56:00 +0000 https://dlmconversion.com/how-to-use-a-performance-scorecard-at-your-healthcare-practice/ Although your goal should always be to provide the best patient care available, it’s good to keep in mind that your practice is still...

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Although your goal should always be to provide the best patient care available, it’s good to keep in mind that your practice is still a business at the end of the day. As with any business, it’s important to monitor your progress and make sure you’re meeting both your key performance metrics and your patients’ needs. A performance scorecard is one great way to keep track of your successes and areas of improvement, so here’s what to know about it and how it can help.

Why create a practice performance scorecard?

If you’re a private healthcare practice owner or manager, you likely have many different responsibilities. It’s easy to get caught up in the day-to-day needs of your practice, but having both short- and long-term goals is integral. It’s important to have goals that are SMART (specific, measurable, achievable, relevant, and time-bound) as well as a way to track them. A practice scorecard is the best way to measure, track, and strategize your key performance indicators (KPIs). In short, it can give you valuable data with which to make better decisions and investments in your business.

Identifying meaningful performance indicators

Some KPIs will be more meaningful than others, although this can depend on your specific practice’s needs. Here are a few important KPIs to add to your scorecard to track patient behavior and whether your practice is meeting their needs.

Incoming leads

It’s essential to know where your patients are coming from when they call, inquire online, or text your practice. Are they a new patient or a returning one? How did they discover your practice? This information can help guide and track your marketing efforts, especially with the help of an industry-leading customer relationship management (CRM) system.

Conversion rate

Conversion rate is the frequency with which patients book an appointment or purchase services after locating your website. If you have many prospective patients visiting your website but very few booking appointments or services, it can be an indicator that something is wrong – for example, your website is unappealing or the booking process comes with too much hassle. Tracking conversion rate and making appropriate adjustments can ensure you never lose out on potential customers.

Website performance

In our digital age, your website represents your practice just as much as your actual location. Performance indicators like site speed, visitors, and demographics can show you where your site’s strengths and weaknesses lie. This data can help you make decisions about updating your site’s content, SEO, and design to draw more potential patients to your site and eventually your practice.

Search Engine Optimization

If your patients can’t find your website, they likely won’t find your practice. It’s essential to be able to measure your standing in the digital world so you can improve it and your chances at meeting potential patients. Make sure you have a good understanding of your target keywords and how they relate to the services you provide so you don’t waste time and budget optimizing for highly-competitive or irrelevant keywords.

Online reputation

Patient reviews can be very important to your potential patients’ conversion process. In fact, most patients don’t even consider practices with a rating lower than 4 out of 5 stars. Make sure to monitor your online reputation on sites like RealSelf or Google Business Profile – and implement a reviewing system for your existing patients so they have a quick and easy way to leave reviews on your site.

How to track key performance indicators

The easiest way to track your KPIs is through an all-in-one platform like DLM Insight. This essential tool can integrate with your website and provide real-time metrics like ROI and conversion rate to help you make informed decisions. It can also provide CRM and EMR functions to help you make the most out of your marketing investment with our team. Make sure to ask your marketing specialist for a demonstration of our industry-leading platform.

Let’s get in touch

Hitting your goals and growing your business is a team effort. At DLM, we offer intuitive and game-changing tools to help your practice succeed and thrive, along with our knowledgeable and experienced team. Ready to learn more? Give us a call or fill out our online contact form to get started.

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